Executive Vice President, Performance Marketing at Rocket | Detroit, MI

Executive Vice President, Performance Marketing

Detroit, MI (On-site)

Salary Not AvailableDirector/Executive30+ years expFull time

Posted 6 months ago

Job Summary

Lead performance marketing at scale, owning multi-channel strategy, large budgets, and a senior team to drive revenue growth.

Own all performance marketing and direct response across the company and portfolio.
Must-have: 20+ years in performance or growth marketing with multi-channel leadership.
Standout: Board-facing reporting and senior leadership collaboration.

Job Description

Responsibilities

Lead all performance marketing and direct response advertising activities across the company and its portfolio of brands
Oversee the strategy and investment of a large-scale, multi-channel marketing budget, ensuring maximum revenue generation while lowering customer acquisition costs
Drive performance across all major direct response channels including paid search, paid social, programmatic, direct mail, affiliates, and lead buy
Advance marketing performance through sophisticated campaign management, structured experimentation frameworks, advanced attribution models, and AI-enabled optimization techniques
Lead the development and testing of innovative creative approaches including AI-generated creative, dynamic creative optimization, and emerging direct response formats
Lead and develop a high performing team of performance marketers, analysts and channel specialists while building a strong culture of accountability, experimentation, and continuous improvement
Build and manage strategic relationships with external advertising agencies while continuously evaluating the optimal balance of in-house capabilities and external partners
Partner closely with brand marketing leaders to execute a coordinated, full-funnel marketing strategy that integrates brand and performance initiatives
Deliver clear reporting and insights on marketing performance, investment efficiency and growth opportunities to senior leadership and the board
Serve as a senior enterprise leader contributing to company strategy, growth planning and operational decision making

Requirements

20 years of experience in performance marketing, growth marketing, direct response advertising or other highly measurable customer acquisition disciplines
10 years of leadership experience managing large, high-performing, multi-channel marketing organizations
Proven track record of managing large-scale marketing investment portfolios and delivering measurable revenue growth while improving customer acquisition efficiency and return on marketing investment (ROMI)
Deep expertise across major direct response channels including paid search, paid social, programmatic, email, affiliate, and direct mail
Demonstrated success optimizing marketing performance through advanced campaign management techniques including value-based bidding, structured experimentation frameworks and AI-enabled optimization
Experience leading large internal performance marketing teams while managing strategic agency partnerships
Strong analytical and strategic thinking skills with the ability to translate complex performance data into clear insights and actionable growth strategies
Excellent executive communication and presentation skills with experience engaging C-suite executives, senior leadership teams, and boards of directors
Demonstrated ability to operate effectively in complex, high-growth, data-drive and performance-oriented environments
Bachelor’s degree in marketing, business, analytics, or a related field

Preferred

Master’s degree in marketing, business, analytics or a related field
Experience managing very large-scale, multi-channel advertising budgets ($500M+) across multiple brands or business lines
Experience leveraging advanced AI, machine learning, and marketing automation tools to enhance marketing performance and creative development
Experience in financial services, fintech, technology or large-scale consumer marketplace industries

Benefits

What You’ll Get
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too!
We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life.
We are proud to offer eligible team members perks and health benefits that will help you have peace of mind.
Simply put: We’ve got your back. Check out our full list of Benefits and Perks.

Rocket

3.9 Glassdoor

Rocket is redefining homeownership, mortgage, real estate and personal finance services. Join us as we make home a true possibility for everyone in North America. Learn more at Rocket.com.

Founded in 1970

1.7K employees (195 in marketing)

rocket.com/?fbclid=PAZXh0bgNhZW0CMTEAAaYis2BCCIbzZx_-eyzIgzFz-Um1zEVki8ZGXAAtJe8uA3vRXtxbYH3ITbw_aem_qjGMa2_rz4H2kWi000EzdA

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73% CEO approval