Executive Producer, Influencer Marketing

New York, USA (Remote)

$120K/yr – $138K/yrSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Executive Producer drives multi-project influencer marketing programs with $5–$10M annual spend, owning project leadership, casting, and client services; requires 10+ years in production/influencer marketing; standout: cross-functional leadership and end-to-end casting and payments.

  • Owns program leadership across $5–10MM annual influencer spend
  • Must-have: Minimum 10 years client-facing production or influencer marketing experience
  • Standout: End-to-end casting, vendor/BA coordination, and cross-functional leadership

Job Description

Responsibilities

  • Provide project leadership across multi-project account ecosystems of between $5-10MM in annual influencer spend, including guiding the work and contributions for a mix of Sr. Producers, Producers and Associate Producers
  • Provide ongoing budget management and oversight to ensure fidelity and accuracy, and on time creator payments
  • Maintain and oversee a global timeline of all client projects and active tasks required for delivery
  • Delegate cross-functional contributions and ensure they are aligned with overall program goals and Production strategy, communicate directly with leaders on cross-functional team performances to make adjustments as-needed
  • Create and mentor other team members on creating key production deliverables for complex or nuanced projects, including campaign briefs, activation strategies, production schedules and timelines, influencer lists, key client communications and weekly reports
  • Together with Collectively’s Business Affairs team, ensure contracting approach meets client needs and that any account-specific BA processes are followed
  • Ensure that optimization insights, best practices, and learnings are shared across the account and represented in future work
  • On an as-needed basis, travel to attend and manage influencer presence at events and/or shoots and/or attend key client meetings where Production Leadership is required
  • Provide project and daily task leadership to Sr. Producers, Producers and Associate Producers supporting the account, including delegation and deliverable review
  • Identify new and improved ways of working; proactively bring ideas to Account and Team leaders and lead roll out and oversight of new methods

Responsibilities (continued)

  • Together with Production Leadership, provide suggestions for team resourcing and project assignments
  • Lead the team in managing scaled seeding (gifting) programs from start to finish, including influencer recruitment, community development and management, vendor relationship and seeding sample prototype build, product fulfillment and content tracking.
  • Excel at adopting and utilizing key tech and SaaS platforms

Influencer Casting & Management

  • Manage the development of a casting approach across a client project portfolio; collaborate with Account Leadership to provide input on casting briefs that meets key client and project goals
  • Responsible for successful casting of influencers for campaigns, whether via briefs to Collectively’s casting partner or by utilizing our casting CRM tool directly and, as needed, can independently execute all tasks required for casting (list building, outreach, surveys, creator negotiation)
  • Ensure that key account best practices or nuances are reflected in any casting approach and lists delivered to clients
  • Develop compelling, data-driven and thoughtful rationale for casting decisions that track back to casting goals

Requirements

  • Minimum 10 years client-facing production or influencer marketing experience (in relevant marketing/advertising industry or similar)
  • A proven ability to deliver influencer partnerships across a breadth of social media platforms and content formats
  • Exceptional client services skills, including verbal, written and presentation communication abilities
  • Exceptional organizational, project management and time management skills and an ability to manage multiple deadlines at once
  • An ability and willingness to deeply understand the needs, motivations and aspirations of our clients and influencers and translate that understanding into impactful content
  • Ability to work autonomously with little oversight, as well as a strong ability to successfully work cross-functionally to ensure contributions from multiple stakeholders across disciplines are woven into the project work seamlessly
  • Ability to work across 5+ strategic client projects at a time
  • A positive, enthusiastic approach to work and collaboration
  • An entrepreneurial spirit, ready to roll up your sleeves and dig into the complexities of any business or strategy challenge
  • Strong attention to detail and excellent follow-through
  • Great communication skills—both internally and externally. Strong command and presence both in-person and virtually with an ability to “read the room” and carry the conversation.

Benefits

  • Medical, Dental & Vision
  • Supplemental Insurances (Life Insurance, Commuter Benefits & Pet Insurance)
  • 401k Matching
  • Monthly Wellness Stipend
  • Remote-First
  • WeWork All Access Membership
  • Flex Fridays (after 1PM local time)
  • Step Up Recognition Program
  • Collectively Employee Resource Groups (ERGs)
  • Virtual & In-Person Events
Collectively logo

Collectively

3.3 Glassdoor

Collectively—part of the Brandtech Group (formerly You & Mr Jones)—is a values-centered global social influence company providing our clients with the most sophisticated influencer marketing programs and the best tools, talent, and ideas for any social initiative. We combine the best technology of any SaaS platform with a high-touch, strategy-led services approach. We partner with forward-thinking brands in technology, fashion, retail, gaming, entertainment, consumer goods, and more to build deeply integrated social activation strategies that drive relevance, awareness, and sales. Our work has been recognized by top publications including The Wall Street Journal, Fast Company, Digiday, AdAge, and Business INSIDER, among others. We’ve also earned Effie, Webby, Glossy, IMA Fast Company, and OMMA awards for our programs. Collectively is known across the industry as the partner who delivers the most creative, strategic, and effective programs, with the most sophisticated analysis and paid social offerings. But most importantly, we’re known to be genuinely committed partners to our clients, many of whom have worked with us for multiple years. We aspire to continue to provide an excellent workplace for our teams while delivering the industry’s most ambitious and thoughtful influencer collaborations. In 2020, we were named by Built In Bay Area as one of the Best Small Companies to work for.

Founded in 2013
New York, New York, USA
200 employees (103 in marketing)
60% recommend to a friend
50% CEO approval

Traffic Signals

Monthly Visitors
11.8K
Monthly Google Ads Budget
$60
Traffic Source Mix
Search
26.1%
Direct
49.6%
Referral
7.2%
Social
15.4%
Paid
1.6%

Headcount Trend

Current headcount: ~200

Marketing Team

Marketing Team Size
47 (24% of company)
Median Career Experience
10.5 years
Median Tenure
3 years

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