Responsibilities

• The Executive Director is responsible for developing and executing an integrated marketing and communication plan to achieve undergraduate enrollment goals.
• Leverage the undergraduate admission webpages through consistent, accurate and on-brand content, and ensure appropriate analytics and informed responses.
• Keep abreast of marketing trends, especially as it relates to recruiting and admission. Creatively develop unique and innovative strategies on a yearly basis to maximize potential and to meet the enrollment goals of the University.
• Annually assess and evaluate efforts across channels and partner firms to inform future work.
• Work closely with central University Relations (UR) Division, as well as various partner firms in the creation, development, implementation, delivery and assessment of print materials, presentations, web designs/upgrades, messages, email campaigns, social media, digital advertising, video work, etc. Ensure that messages are on-brand; appropriate for the intended audiences; meet the purpose of the project/program/campaign; are within budget guidelines; and meet the deadlines dictated by our communication/recruiting plans.
• Serves as liaison to UR division.
• The EDCM is expected to stay up-to-date with DU academic programs, majors and initiatives to best represent the various divisions/departments/programs.
• Accountable for Division Communication budget, including allocation recommendations of existing and new communication and marketing plans/campaigns, project cost quoting; and routine budget monitoring/stewardship.