Executive Director, Marketing - Women's Health and Reproductive Genetics Segment

Durham, NC (Hybrid)

$200K/yr – $220K/yrSenior Level12+ years expFull time

Posted 5 days ago

Job Summary

Owns portfolio strategy, cross functional governance, and GTM execution for Women’s Health and Reproductive Genetics, leading market intelligence, lifecycle governance, and aligned investments.

  • Strategic ownership of portfolio strategy and governance across therapeutic areas
  • Leadership of market insights, messaging, and go-to-market alignment
  • Lifecycle management, launches, and resource stewardship

Job Description

Responsibilities

  • Portfolio Strategy & Leadership Lead portfolio strategy, vision, and multi-year priorities, integrating product management and portfolio marketing strategies into a unified growth plan.
  • Serve as an internal and external leader for the portfolio, working closely with R&D, Operations, Market Access, Legal, Regulatory, Finance, Sales, and Communications.
  • Establish governance for financial targets, portfolio strategy, lifecycle decisions, investment allocation, and roadmap prioritization across therapeutic areas and product lines.
  • Portfolio Marketing Leadership Set the overarching portfolio marketing vision, ensuring strategies reflect deep customer insight, clinical workflows, and competitive trends.
  • Oversee development of unified positioning, messaging, narrative frameworks, and value propositions across provider, biopharma, and health systems customer segments.
  • Lead and support the portfolio thought-leadership strategy, including research commissioning, clinical insight reports, and KOL strategies.
  • Provide direction for integrated campaigns, content strategy, sales enablement tools, and GTM activation across digital, PR, social, and field channels.
  • Product Lifecycle Governance Oversee all stages of the product development process from concept to production, by leading product managers and working cross functionally with other departments.
  • Oversee end-to-end product lifecycle strategy prioritization, including concept development, business cases, forecasting and roadmap approval.
  • Ensure lifecycle plans incorporate scientific, regulatory, operational, and market access considerations and align with enterprise investment priorities.

Requirements

  • Bachelor’s degree.
  • 12 or more years’ experience in Marketing, Product or Strategy healthcare leadership roles.
  • 10 or more years’ experience in Women’s Health.

Preferred

  • Advanced degree (MS, MPH, MBA, or PhD).
  • 5 or more years’ experience working in a healthcare matrixed organization with multiple stakeholders.

Benefits

  • Benefits: Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Employees regularly scheduled to work less than 20 hours, Casual, Intern, and Temporary employees are only eligible to participate in the 401(k) Plan. Employees who are regularly scheduled to work a 7 on/7 off schedule are eligible to receive all the foregoing benefits except PTO or FTO. For more detailed information, please click here.
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Labcorp

3.5 Glassdoor

Clear and confident health care decisions begin with questions. At Labcorp, we’re constantly in pursuit of answers. As a global leader of innovative and comprehensive laboratory services, we help doctors, hospitals, pharmaceutical companies, researchers and patients make clear and confident decisions. We provide insights and advance science to improve health and improve lives through our unparalleled diagnostics and drug development laboratory capabilities. Our more than 60,000 employees serve clients in over 100 countries, worked on over 80% of the new drugs approved by the FDA in 2022 and performed more than 600 million tests for patients around the world. Learn more about Labcorp (NYSE: LH) at www.labcorp.com.

Founded in 1994
Burlington, North Carolina, USA
41K employees (708 in marketing)
63% recommend to a friend
73% CEO approval

Salaries

Posted range

$200K/yr – $220K/yr

Taken straight from the job posting.

See all Labcorp salaries

Funding

Total Funding
$2.9B
Last Raise
$2B
Post IPO Debt, 1 years ago

Funding History

  • Sep 2024
    Post IPO Debt • $2B
  • Jun 2019
    Post IPO Debt • $850M

Traffic Signals

Monthly Visitors
13.1M
Monthly Google Ads Budget
$253.2K
Traffic Source Mix
Search
34.8%
Direct
56.1%
Referral
6.1%
Social
0.6%
Paid
2.3%

Headcount Trend

Current headcount: ~41.2K

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