Responsibilities

• Define and execute the strategy and multi-year roadmap for Lifecycle Marketing Enablement.
• Establish organizational priorities, governance frameworks, and operating models that improve speed, quality, transparency, and scalability across Consumer Marketing.
• Drive marketing modernization initiatives spanning audiences, channels, journeys, content, and customer communications.
• Partner and build strong relationships with senior leaders across Product, Technology, Digital and Data & Analytics teams to identify, pilot, and scale new customer engagement capabilities and marketing innovations.
• Lead the strategic business operations function for Engagement & Product Marketing, including planning processes, intake governance, business performance management, executive communications, organizational effectiveness, budgeting, and investment prioritization.
• Oversee portfolio governance, business reviews, KPI frameworks, and executive reporting to ensure initiatives, investments, and resources are aligned to strategic priorities and measurable business outcomes.
• Provide executive leadership and oversight for the organization's digital ecosystem strategy, including content modernization, digital experience optimization, page migration, search optimization, and test-and-learn programs.
• Drive enterprise creative effectiveness by overseeing agency partnerships, creative enablement strategies, governance practices, and the development of scalable playbooks and standards that improve quality, consistency, and speed to market.
• Partner with Brand, Creative, and Marketing leaders to advance creative excellence, strengthen cross-line-of-business alignment, and scale best practices across customer communications.
• Provide executive leadership and oversight for customer servicing communications, crisis communications, and regulated customer notifications.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Technology or related disciplines
• 10+ years of experience leading large-scale marketing, strategy, operations, transformation, product, or customer experience organizations.
• Demonstrated experience leading multi-level organizations, including managers of people, with responsibility for talent strategy, succession planning, and leadership development.
• Proven track record building and developing high-performing leadership teams in complex, matrixed environments.
• Demonstrated experience leading organizational transformation and modernization initiatives across large-scale enterprises.
• Proven ability to build and execute strategic roadmaps that drive measurable business outcomes.
• Strong executive communication and presentation skills, including experience influencing senior leadership and executive stakeholders.
• Experience leading cross-functional teams spanning marketing, product, data & analytics, technology, operations, and finance.
• Demonstrated success building operating models, governance structures, and scalable organizational processes.
• Experience leading innovation programs, experimentation frameworks, or capability transformation initiatives.

Preferred

• Experience leading lifecycle marketing, customer engagement, or customer experience organizations.
• Experience within financial services, consumer banking, or other highly regulated industries.
• Experience driving digital transformation, marketing technology modernization, or platform implementation efforts.
• Experience leading large-scale change management and organizational effectiveness initiatives.
• Familiarity with omnichannel marketing, customer journey orchestration, and audience personalization strategies.
• Demonstrated success building high-performing leadership teams and developing future leaders.
• Experience leveraging emerging technologies, automation, artificial intelligence, and experimentation to improve marketing effectiveness.

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.