Responsibilities

• Develop and execute the overall eCommerce strategy aligned with brand, product, and growth goals.
• Own the DTC eCommerce P&L, including revenue forecasting, margin optimization, and budget management.
• Identify and capitalize on new growth opportunities including site expansion, marketplaces, cross-border revenue and new technologies.
• Optimize on-site performance, navigation, content, merchandising, and personalization to improve conversion rate and AOV.
• Oversee the end-to-end customer journey from first click to post-purchase engagement.
• Champion the growth of social commerce as a key acquisition and conversion channel. Collaborate closely with Content, Creative, and Social teams to develop platform-native strategies that drive engagement and sales through TikTok Shop, Instagram Shopping, and emerging social platforms. Leverage influencer partnerships, UGC, livestreaming, and community-driven content to drive awareness and conversion.
• Partner with Marketing to drive efficient customer acquisition across paid and organic channels (Meta, Google, TikTok, Affiliate, SEO, etc.). Own the brand’s organic discoverability strategy, including traditional SEO and emerging Generative Engine Optimization (GEO)—ensuring Orveon brands surface prominently in AI-generated search results, LLM recommendations, and next-generation discovery surfaces.
• Serve as the company’s strategic thought leader on CRM, loyalty, and lifecycle marketing. Define the vision and roadmap for email, SMS, loyalty programs, and personalization to grow LTV, deepen engagement, and reduce churn. Translate customer data and behavioral signals into differentiated retention strategies that set Orveon brands apart in the DTC landscape.
• Use segmentation and behavioral data to drive lifecycle marketing efforts.
• Analyze KPIs including CAC, LTV, conversion rate, bounce rate, and customer segmentation to inform strategy.

Requirements

• 10+ years of experience in eCommerce, with at least 5 years in a senior leadership role within a DTC brand (beauty or consumer goods preferred).
• Proven track record of scaling DTC eCommerce businesses and owning digital P&L.
• Deep understanding of Shopify platform, Klaviyo CRM platform, analytics tools (GA4) and A/B testing frameworks.
• Strong grasp of performance marketing, CRO, UX, and customer retention strategies. Working knowledge of SEO and Generative Engine Optimization (GEO), including how AI-driven discovery surfaces are reshaping organic acquisition.
• Exceptional leadership skills with demonstrated executive presence; experienced managing cross-functional teams and presenting to senior leadership and board-level audiences.
• Highly analytical, results-oriented, and able to move with speed and decisiveness in a fast-paced, high-growth environment. Comfortable operating under ambiguity and shifting priorities without losing execution quality.
• Passion for beauty, wellness, or consumer brands is a big plus.

Benefits

• “Hybrid First” Model – 3 days per week in office, balancing virtual and face-to-face interactions.
• “Work From Anywhere” – Freedom to work six (6) weeks annually from the location of your choice.
• Complimentary Products – Free and discounted products on new releases and fan-favorites.
• Professional Development – Exposure to senior leadership, learning and development programs, and career advancement opportunities.
• Community Engagement – Volunteer opportunities in the communities in which we live and work.
• The pay range for this position is $157,500 – $225K Supplemented with all the amazing benefits above for full-time employees!