Responsibilities

• Lead integrated advancement marketing and communications strategies aligned with institutional priorities that advance fundraising goals and deepen engagement.
• Serve as primary strategist and liaison between University Advancement and Communications and Public Affairs to ensure consistent advancement messaging, brand alignment, and coordination across platforms.
• Convene and lead University Advancement marketing and communications working group to coordinate work across the division, drive strategy, monitor results, and to ensure coordination with Communications and Public Affairs.
• Lead, mentor, and develop University Advancement marketing and communications staff; manage relationships with external agencies, consultants, and vendors as needed.
• Oversee development of advancement print and digital communications, including campaigns, email, web, social media, publications, and event materials, with a focus on compelling storytelling and donor impact and in coordination with Communications and Public Affairs.
• Ensure all University Advancement marketing and communications are accurate, strategic, and aligned with university brand standards.
• Lead storytelling efforts that elevate donor impact, alumni achievement, and institutional priorities.
• Develop annual advancement marketing plans that deliver cohesive themes and messages across all channels including maintenance of a division-wide marketing and communications calendar.
• Write, edit, and advise on messaging for solicitations, proposals, stewardship and impact reports, presentations, and events.
• Partner with University Communications and Public Affairs to announce major gifts and secure strategic visibility for current and prospective supporters across appropriate channels.