Responsibilities

• MASTERY OF SPECIALIZATION: sets the vision and roadmap for the discipline, balancing innovation with practicality; defines best practices and governance; selects platforms/partners; and funds capability growth; represents the function with executives and externally when needed; ensures cross discipline integration so the specialty accelerates business outcomes, not just outputs.
• CROSS-FUNCTIONAL COLLABORATION: shapes the operating model for how teams partner: intake, prioritization, SLAs, and governance; influences executives to align resources and resolve systemic conflicts; builds durable relationships and strategic partnerships that accelerate delivery and amplify impact across the organization.
• MESSAGE DEVELOPMENT AND STORYTELLING: defines enterprise level and business-level messaging strategy and narrative guardrails; ensures coherence across brands, geographies, and channels while allowing smart localization; makes final calls on strategic stories/themes and equips the enterprise with playbooks, examples, and training to sustain narrative quality.
• CREATIVITY AND INNOVATION: sets the creative vision and defines standards for excellence, originality, and brand safety; invests in the capabilities (talent, tooling, partnerships) that enable breakthrough ideas; creates a culture that rewards smart risk taking and continuous experimentation tied to outcomes.
• CHANNEL OPTIMIZATION: owns channel portfolio strategy: where to invest, what to pilot, and what to sunset; sets governance for data, privacy, accessibility, and quality; ensures channels work as a unified ecosystem aligned to business goals and customer experience, not as silos.
• FINANCIAL STEWARDSHIP: supports budget planning; partners with business partners and colleagues to optimize spend, manage risk, and demonstrate fiscal responsibility.
• ROI AND IMPACT: sets the measurement framework tied to KPIs and ROI; tells a clear performance story to executives; uses insights to steer strategy and investment; champions an evidence based culture across the function.

Requirements

• Bachelor’s Degree in Marketing, Communications, Public Relations, Graphic Design, Writing, Audio Video Production, Digital Marketing, Business, Project Management, or other related field of marketing and communications specialization.
• At least seven years of professional experience within a marketing communications department, advertising or communications agency, or related professional setting.
• Deep understanding of the structures, practice areas, and inner workings of a marketing department and/or advertising agency.
• Experience navigating (with or within) complex, matrixed organizational structure(s).
• Ability to use project management systems to track tasks, timelines, and workflows.
• Demonstrated advanced proficiency using specialized software applications used within applicable area of focus (e.g., social publishing platforms, design and editing, CMS, CRM, DAM systems).
• Understanding of relevant industry and trade regulations, as well as those pertinent to marketing and communications (e.g., truth in advertising, intellectual property rights and infringement, etc.).
• Direct experience with generative AI tools (e.g., ChatGPT, Copilot, etc.) for content generation, research, or workflow automation, and experience enforcing policy and modeling best practices in their use.
• Strong familiarity with analytics tools and dashboards (channel analytics, web analytics, campaign reports).
• Demonstrated ease working in fluid settings, managing expectations, accepting and giving appropriate feedback, and pivoting when necessary.

Preferred

• Experience with enterprise business sector(s) (e.g., health, higher education, insurance) strongly preferred.
• Strong aptitude for learning and working within new software applications.

Benefits

• Jefferson offers a comprehensive package of benefits for full-time and part-time colleagues, including medical (including prescription), supplemental insurance, dental, vision, life and AD&D insurance, short- and long-term disability, flexible spending accounts, retirement plans, tuition assistance, as well as voluntary benefits, which provide colleagues with access to group rates on insurance and discounts.
• Colleagues have access to tuition discounts at Thomas Jefferson University after one year of full time service or two years of part time service.
• All colleagues, including those who work less than part-time (including per diem colleagues, adjunct faculty, and Jeff Temps ), have access to medical (including prescription) insurance.