Responsibilities

• Shape and operationalize a single enterprise narrative aligned to Voya’s strategy and transformation agenda
• Integrate brand, communications, marketing, and go-to-market execution into one growth system
• Strengthen participant-centric positioning across employer, advisor, and direct engagement channels
• Build a modern, data-driven, AI-enabled marketing capability tied to measurable business outcomes
• Translate Voya’s strategy and CEO-led transformation into a clear, consistent enterprise narrative across all stakeholders
• Lead enterprise brand strategy, positioning, architecture, and governance to elevate Voya’s market differentiation
• Align marketing, communications, digital, social, and business-line teams into an integrated go-to-market model
• Drive demand generation, participant engagement, client and advisor activation, retention, and cross-sell through full-funnel marketing strategies
• Establish a modern paid, earned, and owned media ecosystem across Voya.com, social platforms, and digital channels
• Strengthen executive communications, reputation management, media strategy, and crisis preparedness
• Partner closely with Investor Relations to align enterprise messaging with the investor value proposition
• Build and scale marketing capabilities across martech, analytics, AI, automation, personalization, and social-first content
• Develop enterprise governance, decision rights, budget oversight, and performance measurement including ROAS
• Assess organizational structure, strengthen talent depth, and build succession-ready leadership pipelines
• Establish clear operating rhythms, accountability, and performance management across the function
• Lead high-stakes messaging and stakeholder coordination during critical moments