Responsibilities

• researching, evaluating, and recommending the right education industry conferences and events to prioritize for maximum ROI; managing event timing and logistics across multiple events simultaneously; collaborating with marketing on promotional strategies, including creation of web and registration content, email marketing, and social media; and tracking and managing leads generated through event participation.
• Lead the overarching event strategy in partnership with sales leadership, researching, evaluating, and recommending the right large-scale and regional education industry conferences and events to prioritize for maximum ROI through thoughtful selection, resourcing, budget management, and performance evaluation.
• Manage logistics and deadlines across multiple events simultaneously, including proposal submissions, venue and vendor coordination, conference registrations, and promotion and follow-up tasks, while continually assessing and improving event management processes.
• Collaborate closely with the sales team to align on event strategy, coordinate on-site logistics, and ensure they are set up for success at each event, while partnering with customer success, leadership, partnerships, and learning sciences to deliver exceptional experiences for customers and prospects that support relationship-building and retention.
• Collaborate closely with the marketing team on event communications and promotional strategy, including web page creation and management, invites, lead nurturing emails and automation, list maintenance and segmentation, print collateral and swag, and correspondence with event presenters and participants, while supporting virtual events such as webinars and the MTSS Summit to ensure brand visibility, strong user experience, and effective lead generation.
• Track and manage leads generated through event participation, maintaining a calendar of sales-hosted and attended events, marketing-hosted events, and thought leadership conferences to consistently evaluate and refine performance across all event types.

Requirements

• Experience planning and executing large-scale education industry conferences and events, with knowledge of the K-12/education industry landscape, including key conferences, trends, and audiences.
• 4+ years of experience and demonstrated success with planning and promoting B2B events.
• Excellent organizational skills with the ability to prioritize tasks effectively and manage tasks and deadlines across multiple projects at once.
• Solid experience with CRM systems and marketing tools to manage and measure event activities, track leads, and analyze ROI.
• Strong communication skills, both written and verbal.
• Detail-oriented with a commitment to producing high-quality work.
• Experience working with virtual event software (Zoom, Cvent, Hopin, etc.).
• Ability to work well in a team environment and collaborate with colleagues from diverse backgrounds, as well as work independently.
• Eagerness to learn and adapt to new challenges in a fast-paced environment.
• Minimum design skills (using Canva or Adobe).

Preferred

• Have a background in K-12 education and MTSS.
• Have experience using HubSpot and Asana.
• Are familiar with educational technology platforms, tools, and products.
• Have great design skills (Canva or Adobe Suite) and can create/edit visual assets.
• Are knowledgeable about the concepts in the book "The Power of Moments."

Benefits

• Fully remote!
• An awesome, cross-disciplinary, mission-driven team solving meaningful problems that improves the lives of educators and students.