Event Marketing Manager
Optum
Eden Prairie, MN (Remote)
$73K/yr - $130K/yrIn-houseFull-timeSenior level5+ years exp.
18 hrs ago
Event Marketing Coordinator
Newark, TX
Salary Not AvailableSenior Level3+ years exp
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end event marketing for large consumer events, from strategy and budgeting to post-event analysis and ROI.
- Own multi-channel campaigns and budgets to hit attendance goals and drive registrations.
- Own measurement and reporting to translate event performance into future tactics and improvements.
Job Description
Responsibilities
- Manage pre-event, during-event, and post-event marketing activities to maximize engagement.
- Develop and execute marketing strategies and plans to achieve attendance goals for each assigned event.
- Develop and maintain budgets and forecasts for assigned expense lines with accountability for driving registration revenue for assigned consumer events.
- Create and maintain master schedule of all key marketing tasks, activities, and deadlines and be responsible for making sure that deadlines are met.
- Collaborate with internal teams to establish the design direction for each event campaign, ensure consistent design and messaging representation.
- Oversee the production and delivery of event materials including print and online advertising, direct mail pieces, email promotions, social media, event websites, press releases, television and radio ads, and all other appropriate outlets.
- Partner with internal teams on the development and maintenance of assigned event websites, include pre-registration tracking.
- Develop tracking mechanisms to determine the success of all elements in the campaign including registrations, engagement, and lead quality.
- Coordinate look and feel of KCM events, working with Events Team to ensure brand standards are met.
- Create post-event reports including insights and recommendations to inform future strategies.
- A minimum of a bachelor’s (4 year) degree in advertising, communications, marketing or event management preferred.
- 3-5 years event marketing experience and multi-channel marketing experience required.
- Must have 3+ years leading, managing and executing event marketing programs for a large organization or brand.
- Demonstrable experience managing marketing databases, web, email, and advertising campaigns.
- Experience with industry-relevant marketing tools: Hubspot, Marketo, AvidAI, or similar.
- Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate to act.
- Strong analytical skills and data-driven thinking.
- Up to date with the latest trends and best practices in event marketing and measurement.
- Demonstrated ability to think creatively and provide marketable solutions in conceiving, developing, and producing tactics.
- Must have proven project management experience managing multiple projects with firm due dates.
- Previous working experience with ministries is desirable but not required.
Kenneth Copeland Ministries
For over 55 years, Kenneth Copeland Ministries has been passionately teaching Christians all over the world how to apply the principles of faith found in God’s WORD to their lives. We believe the wisdom of God’s Word can help you live a life of victory—no matter what situation you may find yourself in today. As a result, hundreds of thousands of Christians have learned how to apply The WORD to their lives, find their unique voice, and live in victory.We have seven ministry offices around the world: United States, Canada, Africa, Asia, Australia, Europe, Ukraine and Latin America. Our God-given directive is to preach and teach the uncompromised WORD of God on every available voice, which is being accomplished through a variety of channels, including our Believer’s Voice of Victory (BVOV) TV and radio broadcasts, podcast and magazine; VICTORY channel TV network; Believers’ Conventions, Victory Campaigns and Living Victory meetings; published books, website, and social media channels, to name a few.With the expansion of technology, we have more work to do now than ever. We are determined to let the world know Jesus is LORD, and we’re not slowing down anytime soon!Our dedicated staff works together to make our vision and mission a reality. As a team, we support every endeavor Kenneth and Gloria Copeland establish and stand with them in prayer. Through love, unity and Christian values, we maintain the highest level of excellence and integrity in the workplace.Every year, we grow into a stronger team of believers—each uniquely gifted and skilled. Together, we share our talents to minister to and build up the Kingdom of God. It is the heart of our team to love, support and pray for our Partners and Friends. When each day is done, we're satisfied that we’ve made an eternal difference in the lives of others all around the globe.
