Event and Field Marketing Manager

San Francisco, CA (Remote)

$90K/yr – $115K/yrSenior Level5+ years expSalaried Ft

Posted 9 days ago

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Job Summary

Own Stayntouch's event and field marketing program, guiding strategy, planning, and execution across cross-functional teams to drive awareness, engagement, and pipeline.

  • Own the annual event and field marketing strategy and calendar
  • Lead end-to-end event planning, lifecycle management, and on-site execution
  • Collaborate with Sales, Customer Success, Partnerships, and regional leaders to align events with priority markets and accounts

Job Description

Responsibilities

  • Develop and manage Stayntouch’s annual event and field marketing strategy.
  • Build and maintain the event calendar across major trade shows, regional conferences, sponsorships, field events, consultant events, partner programs, and customer gatherings.
  • Evaluate event opportunities based on audience fit, market priorities, relationship value, pipeline potential, cost, and expected return.
  • Define the objectives, target audience, success metrics, budget, and activation plan for each event.
  • Partner with Sales, Customer Success, Partnerships, and regional leaders to align events with priority markets, accounts, customers, and prospects.
  • Identify opportunities to create more targeted field marketing programs around important markets, industry groups, customers, and partners.
  • Manage the annual event budget and make recommendations on where to increase, reduce, or shift investment.
  • Manage the full event lifecycle, including contracts, registration, booth selection, floorplans, shipping, signage, audiovisual needs, catering, travel, staffing, speaking opportunities, and on-site logistics.
  • Serve as the primary point of contact for event organizers, venues, exhibit partners, production vendors, sponsors, and other external partners.
  • Manage booth design, event assets, promotional materials, giveaways, and supporting collateral.

Requirements

  • Five or more years of experience in event marketing, field marketing, or a related B2B marketing role
  • Experience managing a large portfolio of trade shows, conferences, sponsorships, field events, and executive or customer events
  • The ability to connect event activity to broader marketing, sales, relationship-building, and revenue goals
  • Strong project management skills and the ability to manage several complex programs at the same time
  • A hands-on approach and willingness to manage both strategy and detailed execution
  • Experience managing budgets, negotiating contracts, and working with agencies and vendors
  • Strong communication and cross-functional collaboration skills
  • Experience working with CRM, marketing automation, project management, and event technology platforms. Experience with Salesforce and HubSpot is preferred
  • Strong analytical skills and experience reporting on event performance and ROI
  • The ability to travel occassionally and support events that may take place outside standard business hours

Preferred

  • Experience with Salesforce and HubSpot is preferred
  • Experience in B2B SaaS, hospitality technology, travel, or the hotel industry is preferred

Benefits

  • Medical, Dental & Vision Coverage - Competitive plans with options that fit your needs
  • 401(k) with Company Match - We help you invest in your future
  • Competitive Compensation + Strong OTE - Rewarding performance in a high-impact role
  • Company Paid Life & Disability Insurance - Added peace of mind for life’s what-ifs
  • Generous PTO - Because great work requires real rest
  • Paid Holidays - Including company-wide days designed to unplug and recharge
  • Remote-first work environment with autonomy and trust
  • Career growth & development opportunities, from leadership access to cross-functional collaboration
  • A mission-driven team reinventing how hotels operate and serve guests
Stayntouch logo

Stayntouch

4.0 Glassdoor

Our Modern Cloud PMS empowers hoteliers to enhance their operations and guest experience effortlessly. Increase revenue, reduce costs, mobilize staff, and enrich guest experiences with user-friendly and easily trainable software.Stayntouch proudly serves numerous forward-thinking hotels, resorts, and hotel management companies, such as Sage Hospitality, Yotel, Zoku Amsterdam, Conscious Hotels, Valencia Hotels, First Hotels, Modus Hotels, and Village Hotels.

Founded in 2012
Bethesda, Maryland, USA
115 employees (6 in marketing)
76% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
443.2K
Monthly Google Ads Budget
$175
Traffic Source Mix
Search
10.9%
Direct
71.5%
Referral
17.2%
Social
0.2%
Paid
0.2%

Headcount Trend

Current headcount: ~116

Marketing Team

Marketing Team Size
5 (4% of company)
Median Tenure
7.9 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$60.2M
Last Raise
$48M
Series Unknown, 2 years ago

Funding History

  • Dec 2023
    Series Unknown • $48M
  • Feb 2016
    Series A • $9.5M
  • Jul 2014
    Seed • $600K

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