Responsibilities

• Execute and maintain brand visibility across the company facilities, partner clinics, and community locations, ensuring a consistent, high-quality physical brand presence.
• Applies and enforces brand guidelines across all physical touchpoints, including displays and point-of-care materials, to protect brand integrity.
• Leads trade marketing and merchandising initiatives, with a focus on care clubs, partner networks, and member-facing service environments.
• Ensures production, installation, and quality control of all branded and promotional materials through coordination with vendors and agencies.
• Conducts regular brand audits to assess compliance, identify gaps, and recommend improvements for enhancing brand visibility.
• Develops and manages merchandising assets, including design coordination, inventory control, and timely distribution to all trade and partner locations.
• Implements retail-style merchandising initiatives that elevate the member experience across care centers and care clubs.
• Analyzes the effectiveness of trade marketing and branding efforts, delivering data-driven insights and optimization recommendations.
• Supports product launches, campaigns, and experience-enhancement initiatives by providing branded materials and merchandising solutions.
• Works with internal marketing teams and external partners to ensure cohesive execution of brand and trade marketing initiatives, promotional events, and overall execution.

Requirements

• Education and Experience: Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field. At least three (3) years of experience in trade marketing, brand management, or merchandising, preferably within the Healthcare Insurance Industry.
• Proven experience may be replaced by previously established requirements.
• Certifications / Licenses: A Driver's License valid in the Commonwealth of Puerto Rico is required. Other: Strong understanding of brand guidelines, visual identity systems, and merchandising principles. Availability to travel to all the island’s municipalities and own a vehicle in good condition.
• Languages: Spanish – Intermediate (comprehensive, writing and verbal) English – Intermediate (comprehensive, writing and verbal)
• We are an Equal Employment Opportunity Employer and take Affirmative Action to recruit Protected Veterans and Individuals with Disabilities.