Responsibilities

• Build and execute field marketing plans aligned to priority seller groups, strategic accounts, industries, and regions.
• Partner closely with Sales leadership on account prioritization, territory planning, outreach strategy, pipeline goals, and follow-through.
• Own the full lifecycle of field programs, from strategy and planning through execution, seller enablement, follow-up, and measurement.
• Run high-impact customer programs including executive dinners, roundtables, forums, workshops, industry moments, roadshows, and third-party conference activations.
• Turn marquee moments into measurable pipeline opportunities with clear target accounts, success metrics, seller ownership, and post-event conversion plans.
• Collaborate with Product Marketing, Events, Comms, Marketing Operations, Solutions, Customer Success, Partnerships, and executive stakeholders to deliver compelling customer experiences.
• Track performance, communicate business impact, and build repeatable playbooks that help field marketing scale across enterprise segments.
• This role is based in San Francisco, CA or New York City. We use a hybrid work model of 3 days in the office per week and offer relocation assistance. Travel is expected for customer events, executive programs, industry conferences, and internal planning moments.

Requirements

• Have 8+ years of experience in enterprise field marketing, ABM, regional marketing, sales enablement, or related B2B growth roles supporting complex sales motions.
• Have a track record of creating measurable pipeline impact through field programs, executive engagement, account-based programs, or industry marketing.
• Understand enterprise buying cycles, pipeline creation, stage progression, and how field marketing can influence seller productivity.
• Have partnered closely with enterprise sellers and sales leadership on territory planning, account prioritization, QBRs, pipeline reviews, and follow-up.
• Can operate across strategy and execution: you can shape the plan, manage stakeholders, and personally drive the details.
• Are highly organized, commercially minded, resourceful, and comfortable making progress when inputs are incomplete.
• Communicate clearly and can influence senior stakeholders across Sales, Marketing, Product, and customer-facing teams.
• Are energized by AI and excited to help enterprises turn new technology into measurable business value.