Responsibilities

• Develop and execute a targeted outreach strategy to drive inquiry numbers.
• Proactively identify, build, and maintain pipelines with feeder schools, community organizations, consultants, international partners, and other referral sources.
• Partner with Advancement and Communications to create and implement integrated enrollment marketing campaigns across digital, print, email, social media, and community outreach channels.
• Create and coordinate enrollment marketing content, including student stories, classroom highlights, and community partnerships, to strengthen brand awareness and attract prospective families.
• Partner with the Admissions Team to convert interest into applicants and coordinate yield programming, new family onboarding processes, and summer engagement for admitted families.
• Guide interested families through the application, interview, and assessment process.
• Contribute applicant insights as part of the Admissions Committee.
• Develop and maintain structured follow-up communication cadences with prospective families using Finalsite automated workflows.
• Leverage data analysis and reporting tools to assess recruitment activity and pipeline health.
• Create, promote, and execute out-of-the-box recruitment events, community workshops, and partner information sessions.

Requirements

• Bachelor’s degree in education, marketing, communications, business administration, or a related field; Master’s degree preferred.
• 3-7 years in admissions, enrollment management, business development, community engagement, marketing, partnership development, nonprofit advancement, or related customer acquisition roles.
• A proven growth-minded relationship-builder with a passion for networking, public speaking, and community engagement.
• Familiarity with CRM systems and digital pipeline management.
• Schedule Flexibility: Willingness to work flexible hours, including evenings and weekends, to attend community events and networking functions.

Preferred

• Master’s degree preferred.
• Experience with Finalsite is highly desirable.