Responsibilities

• Market Development, Pipeline Growth, and Marketing - Develop and execute a targeted outreach strategy to drive inquiry numbers. - Proactively identify, build, and maintain pipelines with feeder schools, community organizations, consultants, international partners, and other referral sources. - Partner with Advancement and Communications to create and implement integrated enrollment marketing campaigns across digital, print, email, social media, and community outreach channels. - Create and coordinate enrollment marketing content, including student stories, classroom highlights, and community partnerships, to strengthen brand awareness and attract prospective families. Pipeline Management - Partner with the Admissions Team to convert interest into applicants and coordinate yield programming, new family onboarding processes, and summer engagement for admitted families. - Guide interested families through the application, interview, and assessment process. - Contribute applicant insights as part of the Admissions Committee. - Develop and maintain structured follow-up communication cadences with prospective families using Finalsite automated workflows. - Leverage data analysis and reporting tools to assess recruitment activity and pipeline health. Community Partnerships and Events - Create, promote, and execute out-of-the-box recruitment events, community workshops, and partner information sessions. - Cultivate long-term partnerships with feeder schools, educational consultants, youth organizations, camps, after-school programs, employers, and community leaders. - Track the ROI of outreach initiatives and partnerships using Finalsite data analytics. - Represent the Sequoyah community at events.

Requirements

• Education: Bachelor’s degree in education, marketing, communications, business administration, or a related field; Master’s degree preferred.
• Experience: 3-7 years in admissions, enrollment management, business development, community engagement, marketing, partnership development, nonprofit advancement, or related customer acquisition roles.
• Core Competencies: A proven growth-minded relationship-builder with a passion for networking, public speaking, and community engagement.
• Technical Skills: Familiarity with CRM systems and digital pipeline management; experience with Finalsite is highly desirable.
• Schedule Flexibility: Willingness to work flexible hours, including evenings and weekends, to attend community events and networking functions.

Preferred

• Master’s degree preferred.