Enrollment Marketing Strategist - Office of Marketing & Communications

Urbana, IL (Hybrid)

$65K/yr – $75K/yrMid Level1+ years expFull time

Posted 2 weeks ago

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Job Summary

Own cross-channel enrollment marketing with a focus on lifecycle message alignment, CRM-driven outreach, and program differentiation for online and non-degree programs.

Marketing ownership: plan and execute paid and owned programs across email, web, social, search, and ads to drive inquiries, engagement, and enrollment.
Research-to-action: translate market, audience, and competitor insights into messaging and channel tactics that resonate with adult learners and non-degree students.
Collaboration and measurement: align with college priorities and track pipeline performance to close gaps and lift conversion.

Job Description

Responsibilities

Develop and implement marketing strategies across paid and owned channels to attract, engage, and enroll prospective students in online and non-degree programs
Conduct market, audience, and competitor research to identify trends and opportunities that inform strategy and messaging
Collaborate with colleagues to align strategies with college-wide priorities and institutional enrollment goals
Ensure adherence to college brand, voice, accessibility standards, and messaging guidelines across all marketing and communication materials
Manage and optimize prospective student communications within Slate and other CRM platforms by delivering timely email and text messaging from inquiry through enrollment
Monitor pipeline performance and engagement trends, identifying gaps or drop-off points and recommending improvements to increase conversion
Oversee the development of program-specific marketing content while ensuring each program’s value and differentiators are tailored to intended audiences
Plan and manage targeted paid campaigns across multiple platforms, adjusting tactics to maximize engagement and conversion
Coordinate with internal resources, campus Strategic Communications, and external agencies to support campaign development, execution, and testing
Analyze metrics to evaluate campaign effectiveness, report outcomes, and provide data-informed recommendations to stakeholders
Serve as the primary point of contact and strategic liaison for online and nontraditional program marketing efforts between program directors, advisors, campus partners, and external organizations
Work with program staff and partners to align all messaging with program requirements, timelines, and student need
Manage projects within the MarCom team’s project management framework to ensure work is organized, documented, and delivered on time
Perform other duties as assigned to support the mission and strategic goals of the College of Liberal Arts & Sciences

Requirements

Bachelor’s degree in marketing, business administration, communications, public relations, or a related field.
One (1) year (12 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area
Ability to work with CRM systems such as Slate or similar platforms
Knowledge of supporting online, non‑degree, or adult‑learner programs
Ability to analyze digital marketing performance, enrollment funnels, and engagement metrics
Ability to collaborate with external marketing agencies
Ability to communicate effectively with others
Excellent interpersonal skills
Ability to interact with a broad array of internal and external constituents
Commitment to creating an inclusive environment
Ability to think creatively and collaboratively
Strong organizational skills
Ability to be self-motivated, work independently, and prioritize tasks
Strong decision-making skills and judgment
Ability to work under tight deadlines while balancing multiple projects
Ability to maintain high standards of integrity and accuracy while presenting information in an engaging and informative way
Strong writing and editing skills for marketing communications
Understanding of marketing tools and best practices
Understanding of digital performance metrics

Preferred

Demonstrated professional work experience developing digital marketing content and executing campaigns across multiple online platforms
Demonstrated professional work experience in recruitment and admissions and/or enrollment marketing

Benefits

This position is eligible for benefits including Health, Dental, Vision, Life Insurance, a Retirement Plan, Paid time Off, and Tuition waivers for employees and dependents.

University of Illinois Urbana-Champaign

The University of Illinois Urbana-Champaign is dedicated to building upon its tradition of excellence in education, research, public engagement and economic development. More than 3,000 faculty members discover and create new knowledge. Their work is an economic engine for the state and is recognized with many of the world’s top academic and creative awards. The campus’ outstanding academic programs, extraordinary resources and bountiful opportunities attract top-caliber students. They join research teams, spend semesters abroad, create art in old and new ways and lead and participate in hundreds of student organizations. The Urbana campus has more than 425,000 alumni who are global leaders across the spectrum of human endeavor.

Champaign, Illinois, USA

24K employees (1,030 in marketing)

illinois.edu