Responsibilities

• Develop engaging, student-facing content for email, text messages, web pages, letters, print materials, and other communication channels.
• Translate complex enrollment, admissions, and financial aid information into clear, accessible, and student-friendly messaging.
• Create and maintain enrollment-related content on the College website and CRM platforms.
• Ensure communications align with institutional branding, accessibility standards, plain language principles, and inclusive communication practices.
• Develop, coordinate, and execute enrollment communication campaigns for prospective students, applicants, and admitted students.
• Coordinate communication calendars and timelines aligned with recruitment cycles, application deadlines, financial aid processes, and enrollment milestones.
• Support recruitment and onboarding initiatives through promotional and informational communications for open houses, admitted student events, orientation, and other enrollment activities.
• Use CRM and communication tools to support audience segmentation, targeted messaging, and personalized communications.
• Monitor communication and campaign performance, including open rates, click-through rates, and application and enrollment progress, and assist with reporting and improvements.
• Collaborate with Admissions, Financial Aid, and Enrollment Management staff to identify communication needs and develop content that supports application completion, enrollment, and student success.

Requirements

• Bachelor's degree from an accredited college, university, or foreign equivalent, in Communications, Marketing, English, or a related field.
• Two years of professional experience in communications, marketing, content development, admissions, enrollment management, or a related area.
• Demonstrated experience in creative writing, editing, and proofreading professional or student-facing content for multiple communication channels, including print, email, web, and/or social media.
• Strong written communication skills and the ability to develop clear, engaging, and audience-appropriate content.

Preferred

• Experience developing effective communications and content for multiple platforms.
• Experience using CRM, texting, or enrollment communication platforms (e.g., Slate, Ellucian, Salesforce, TargetX, or Mongoose).
• Proficiency with standard office software, including Microsoft Office or Google Workspace.
• Knowledge of accessibility standards, plain language, inclusive communication, and digital content best practices.
• Experience coordinating communication campaigns, managing content calendars, or supporting recruitment initiatives.
• Bilingual in English and Spanish. English and other languages will be considered.

Benefits

• New York State Local Retirement System (pension) or an Optional Retirement Plan (401a).
• Excellent health, dental, and vision insurance plans (qualifying domestic partner included).
• Onondaga Community College participates in the Public Service Loan Forgiveness program for eligible borrowers