Responsibilities

• Own, develop and execute our EGC program called Halfluencers, including strategy, growth and day-to-day management.
• Partner with employees across all levels, functions and geographies to identify and develop compelling stories and content opportunities.
• Recruit, onboard and support employee creators and advocates in Halfluencers, our multi-level EGC program. This includes building out our newest level, Execs on Social.
• Track participation, engagement and content performance to identify what’s working and where to scale.
• Build community moments, challenges and activities that keep employees connected and inspired.
• Identify emerging content trends and opportunities to increase participation and engagement.
• Support the day-to-day operations of the employee advocacy program and platform, including customer care and guidance for program participants and publishers.
• Create, curate and optimize advocacy content, including posts, videos, thought leadership and campaign assets.
• Partner with internal stakeholders to develop social content and campaigns aligned to business priorities.
• Create graphics for employee advocacy, presentations, contests and more using Canva.

Requirements

• 5+ years of experience in social media, employee advocacy, employee engagement or a related field.
• Bachelor's degree preferred in Marketing, Communications, Journalism, English or a related field.
• Experience building, managing or scaling employee-generated content, creator, influencer, ambassador or advocacy programs.
• Strong understanding of social media, content strategy, and personal branding best practices.
• Exceptional project management, copywriting, stakeholder management, communication and relationship-building skills.
• Experience developing content, training materials and presentations for a variety of audiences.
• Ability to analyze performance data and translate insights into recommendations.
• Comfortable traveling periodically for in-person content capture at Robert Half branch offices around the country.
• Experience supporting social-first video production, content capture, interviews or on-site storytelling preferred.
• Strong creative instincts and the ability to coach employees, executives or subject matter experts to show up naturally and effectively on camera.

Benefits

• a competitive benefits package, including group health insurance benefits (medical, vision, dental), FSA and HSA healthcare accounts, life and accident insurance, adoption and fertility assistance, paid parental leave of up to 6 weeks, and short/long term disability.
• Robert Half provides paid time off for vacation, personal needs, and sick time.
• The amount of Choice Time Off (CTO) our people receive varies based on their years of service and is pro-rated based on the hours worked per week. A new hire earns up to 17 days of CTO per calendar year.
• Our people also receive up to 11 paid holidays per calendar year.
• We also offer the opportunity to contribute to our company 401(k) savings and investment plan or deferred compensation plan (if eligible), with an employer match of 100% on the first 3% of your contributions for eligible employees.