Responsibilities

• Maintain a working view of target accounts in the region — who's in them, what campaigns have reached them, and where they sit in the pipeline
• Build and track account engagement plans in partnership with AEs, ensuring every account has a tailored program mix aligned to their stage and buying signals
• Translate account plans into action: executive roundtables, CxO dinners, VIP event activations, partner-led plays, direct mail, personalized digital campaigns, and 1:1 ABM motions
• Identify the right contacts at target accounts and ensure they're being reached with relevant content — not just the right company, but the right people
• Run use-case-led executive programs (roundtables, CxO dinners, invitation-only events) that bring the AI transformation story to senior decision makers in the region
• Anchor every executive touchpoint in a specific hero use case — not generic AI demos, but outcomes that resonate for the account's industry and buying context
• Build executive awareness and relationships at accounts where Atlassian's brand recognition among C-suite leaders is still low
• Design and run regional ancillary programming around global moments (TEAM, Team on Tour) — side events, dinners, and activations that convert global brand presence into territory-specific pipeline opportunities
• Equip AEs and partners with follow-up resources that extend the impact of every event
• Host regional webinars featuring Field CTOs, researchers, or subject matter experts — content calibrated to the EMEA timezone, audience, and business context

Requirements

• You've run field or regional marketing in a B2B enterprise context — ideally for a SaaS or developer tools company
• You think in accounts, not just audiences — you're comfortable working from a list of named accounts and building plans around specific people and companies
• You're a strong collaborator who can work across sales, demand gen, product marketing, and partner teams without needing to own everything
• You know how to run executive programs — not just logistics, but the positioning, agenda design, and follow-through that makes them land
• You're comfortable giving feedback on messaging and content, and have enough market knowledge to push back when something won't resonate in your region

Benefits

• Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits.