Responsibilities

• Define and oversee Wise’s regional marketing strategy across, ensuring local relevance and alignment with global goals.
• Hire, manage and support a team of Regional Marketing Leads in executing local plans, delivering impactful campaigns and driving regional growth
• Build a team who can activate new channels, tests or activations in the market with a strong learning agenda and measurement frameworks.
• Provide functional leadership and matrix oversight to the wider marketing team in these markets, acting as the senior point of guidance and mentorship.
• Create a culture of ‘a bias to action’ to test new initiatives and activities on the ground with high speed and iteration. Finding ways to make things happen and unblocking your team in execution.
• Get to a local marketing strategy for each market including audience and segment identification, messaging and positioning, diagnosis of funnel and brand performance KPIs and a clear full-funnel marketing plans.
• Develop a playbook for regional market growth based on insights, best practices, and experiments, in line with local compliance and regulations
• Own and optimise regional marketing budgets, ensuring efficient allocation of resources across existing activities and new initiatives.
• Act as the key bridge between central teams (media, creative, PR, growth) and regional needs, prioritising resources and streamlining communication and decision making
• Collaborate with Product teams to ensure marketing strategies align with product roadmaps and customer insights; being a senior counterpart for our Regional Product Directors.

Requirements

• Proven Experience: Extensive experience in growth/marketing roles, including leadership responsibilities for regional teams across several regions.
• Regional Strategy Expertise: Strong experience in setting regional/local marketing strategy and owning execution, ideally in fintech or tech industries.
• Complex Product Understanding: Ability to understand complex technical products and data, turning these into simple and compelling customer propositions.
• Team Leadership: Proven ability to manage teams and drive alignment across cross-functional stakeholders.
• Performance Marketing Expertise: Deep understanding of performance marketing, brand marketing, and local market dynamics.
• Data-Driven Mindset: Strong ability to analyse market performance and translate insights into actionable plans.
• Adaptability: Comfortable navigating a fast-paced, decentralised organisation and able to balance strategic vision with hands-on execution.
• Leadership Qualities: Strong stakeholder management skills and ability to lead through ambiguity while empowering teams to deliver.

Benefits

• We offer full relocation to London for the role