Email & Social Marketing Executive

Responsibilities

• Plan, build and send entry campaigns, deadline reminders, results announcements and winners emails in Dotdigital.
• Manage the awards email calendar across every programme, so each deadline is properly supported.
• Build and improve automated journeys for new and returning entrants and for winners.
• Use our design templates and tone of voice for each award.
• Take every awards request through our briefing process, agreeing content and sign-off dates with the awards team.
• Plan, build and send a regular newsletter for Whisky Magazine and American Whiskey Magazine, on a fixed schedule.
• Build and improve consumer journeys, including a welcome series and Whisky Live London ticketing.
• Grow our consumer lists through sign-up forms, website placements, competitions, events and social.
• Look after our awards and consumer data in Dotdigital, including lists, segments, data fields, imports and suppressions.
• Keep lists healthy through regular hygiene and re-engagement, and monitor deliverability.

Requirements

• Hands-on experience running a busy email schedule in an email platform, from build and testing to sending and reporting.
• Experience of deadline-driven campaigns, such as awards, events, ticketing or registrations.
• Experience building automated journeys and segmenting audiences.
• A good understanding of list hygiene, deliverability, and UK GDPR and PECR consent rules.
• Excellent organisation, with the ability to prioritise between several brands and deadlines.
• Clear, confident communication with colleagues, including agreeing deadlines and sticking to them.

Preferred

• Experience with Dotdigital. Strong experience in a similar platform, such as Klaviyo, Mailchimp or Braze, is equally welcome.
• Experience marketing to both trade and consumer audiences.
• Strong copywriting and editing skills.
• Basic content editing skills, using tools such as Canva or a simple video editor.

Benefits

• Casual dress
• Company events
• Company pension
• Life insurance
• Sick pay