Email and SMS Marketing Manager ( Hybrid Rosemont, IL )

Des Plaines, IL (Hybrid)

$10K/yr – $100K/yrMid Level5+ years expFull time

Posted 10 days ago

Job Summary

Own the end-to-end design, execution, and continuous optimization of multi-channel customer journeys across Email, SMS, and Wallet, with a focus on segmentation, testing, and performance-driven improvements that drive engagement and revenue.

Multi-channel journey design and optimization
Mobile wallet campaigns and loyalty-driven messaging
Measurement, testing, and iterative improvement

Job Description

Responsibilities

Email and SMS Journey Architecture & Flow Optimization
Design, execute and continuously optimize automated multi-channel journeys in Klaviyo (Welcome, Post-Piercing, Post-Purchase, Re-engagement, etc.).
Design mobile wallet campaigns through Vibes, driving in-store and online redemptions, push notifications, and digital offer engagement.
Partner with loyalty to integrate the program (tiers, point balances, reward drops) directly into messaging streams.
Audience Segmentation & Channel Health
Define and build targeted customer segments based on purchase frequency, retail vs. online affinity, category interest, and engagement state.
Oversee list growth strategies, subscriber opt-in flows, list hygiene, deliverability, and strict SMS/Mobile Wallet compliance (TCPA/CTIA).
Manage message frequency capping and cross-channel orchestration to prevent customer fatigue between Email, SMS, and Wallet notifications.
Testing, Analytics & Performance
Establish a structured A/B testing framework across subject lines, creative assets, SMS copy, send times, and dynamic journey paths.

Requirements

Bachelor’s degree in marketing, Communications, Business, or a related field or equivalent experience.
5+ years of dedicated email and SMS marketing experience (brand or agency).
Direct, hands-on experience building email and SMS programs and journeys.
Strong analytical skills: ability to evaluate multi-touch journey attribution and cohort retention metrics.
Deep understanding of mobile-first engagement for youth fashion/retail audiences.
Collaborative project manager capable of coordinating creative assets, tech integrations, and brand priorities.

Claire's

2.9 Glassdoor

For more than 60 years, Claire’s has opened the door to self-discovery for people of all ages. We’re dedicated to encouraging this through each experience and product discovery. As a global brand powerhouse for self-expression, we’re passionate about our purpose and our people. Trusted by consumers around the world, our Claire’s and Icing brands deliver immersive experiences through more than 2,300 company-operated Claire’s and Icing stores in North America and Europe, more than 300 Claire’s franchise stores primarily in the Middle East and South Africa, and over thousands of concessions globally across our trusted retail partners.Behind each consumer experience, is a team of truly inspirational people who show up as they are and encourage others to do the same every day. Supporting our team members as they grow, change and reinvent themselves is how we get stronger and more innovative as an organization, creating an inclusive and diverse culture that inspires us all to dream and achieve. Learn more about us and our company values @Claire'sValues

Founded in 1974

Schaumburg, Illinois, USA

10K employees (307 in marketing)

corporate.claires.com

34% recommend to a friend

51% CEO approval