Responsibilities

• Build, QA, and deploy all email and SMS in Klaviyo — including campaigns and automated flows
• Own audience segmentation and targeting logic for every send
• Execute lifecycle flows: welcome series, abandoned cart/browse, post-purchase, win-back, and retention — including ongoing optimization, not just initial setup
• Write and edit on-brand copy for email/SMS campaigns, maintaining Anna Griffin's warm, elegant voice
• Partner with our agency to fill execution gaps and ensure send quality and consistency
• Run A/B tests on subject lines, creative, and send timing; apply learnings send-over-send
• Track and report on email/lifecycle KPIs (open rate, CTR, conversion, revenue per email)
• Support the overall e-commerce growth strategy, with a focus on how email/lifecycle drives conversion, AOV, and repeat purchase
• Identify opportunities to improve customer acquisition, retention, and lifetime value — especially through email and SMS marketing
• Support promotional planning, product launches, and seasonal campaigns, ensuring consistency across the website, email, and SMS

Requirements

• 3+ years of hands-on Klaviyo experience required — building flows, segments, and campaigns from scratch, not just using a template library or briefing an agency
• 3-5 years of hands-on email/lifecycle marketing experience overall, with real ownership of building and sending campaigns
• Comfort with segmentation, A/B testing, and using performance data to drive decisions
• Strong copywriting skills — able to write on-brand, conversion-focused email/SMS copy
• Familiarity with Shopify a plus
• Bachelor's degree in Marketing, Business Administration, or a related field
• Excellent organizational and communication skills; able to balance detail-oriented execution with day-to-day priorities

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Profit sharing
• Vision insurance