Responsibilities

• Create and execute email campaigns that drive event registrations, purchases, engagement, and repeat customers
• Design polished, visually engaging emails that reflect the Deals On The Green brand
• Write compelling subject lines, preview text, email copy, and strong calls-to-action
• Turn upcoming DOTG events, programs, partnerships, and announcements into effective marketing campaigns
• Build promotional campaigns around events that need additional registrations
• Create urgency-based campaigns as events approach or availability becomes limited
• Develop welcome, nurture, follow-up, re-engagement, and customer retention campaigns
• Segment our audience based on interests, previous purchases, engagement, and other relevant customer behavior
• Develop strategies for converting subscribers who have never purchased
• Re-engage previous event attendees and encourage repeat purchases

Requirements

• Has proven hands-on email marketing experience
• Is results-driven and understands that traction matters
• Has a strong eye for design
• Can independently take campaigns from idea to execution
• Understands conversion-focused copywriting
• Knows how to create compelling promotional campaigns
• Understands segmentation, automation, and customer journeys
• Can interpret email performance data and make improvements based on results
• Is comfortable testing new ideas and learning from performance
• Works quickly without sacrificing quality

Preferred

• Experience with tools such as Canva, Figma, Adobe Creative Suite, or similar design platforms is a plus.