Email Marketing Assistant

Responsibilities

• Work closely with the Group Claims Marketing team to plan and deliver data driven, client friendly and ‘on brand' email campaigns
• Produce regular email campaigns for distribution to different client groups in a timely manner
• Produce engaging email content with clear calls to action
• Produce regular reports on email campaign effectiveness
• Regular analysis, review and optimisation of email campaigns, including;
• Segmenting data
• A/B testing
• Open rates
• Click through rates
• To maintain a flexible approach whilst assisting in implementing group claims campaign plans

Requirements

• Genuine interest to work with a leading claimant law firm, and passionate about providing access to justice to all
• Experience working with email marketing/ CRM systems
• Experience creating engaging email marketing campaigns
• An understanding of customer journey, retention, acquisition, and engagement strategies
• Ability to communicate accurately, clearly, and concisely, in writing and verbally
• Excellent attention to detail and strong organisational skills
• Experience of working within a busy environment, both individually and as a team
• Managing multiple projects to tight deadlines
• Experienced building close relationships with senior stakeholders and team members
• Enthusiastic and motivated to expand knowledge and responsibility

Preferred

• Experience using HubSpot or Dotdigital
• Experience in the legal sector, or other professional services

Benefits

• Hybrid working (typically 2-3 days from home for a full time worker)
• 29 days annual leave (excluding public holidays)
• Enhanced pension contributions
• Life assurance 4 x salary
• Healthcare cash plan
• Cycle to Work scheme
• Discounted gym membership
• Enhanced maternity & paternity pay
• Electric car scheme
• Commitment to equality, diversity, and inclusion