Responsibilities

• Own creation and optimization of product and category pages across the Good Start Packaging website.
• Create and optimize product titles, descriptions, features and benefits, FAQs, technical information, sustainability attributes, metadata, and other product content.
• Gather product information and assets from manufacturers, suppliers, and internal teams to ensure products are complete and launch-ready.
• Conduct regular site audits to identify outdated or incomplete content, broken links, and other opportunities to improve the customer experience.
• Execute merchandising strategies for new products, best sellers, featured products, promotions, sales, and clearance items.
• Maintain and optimize cross-sells, related products, and other product recommendations.
• Identify opportunities to improve product discovery, navigation, conversion, and average order value.
• Manage and organize product images and related digital assets.
• Coordinate asset needs with manufacturers, suppliers, internal teams, photographers, and designers.
• Prepare, organize, and upload product imagery according to established website, accessibility, and search optimization standards.

Requirements

• 2+ years of experience in eCommerce, SEO, digital merchandising, or digital marketing, with hands-on experience optimizing website content and product discoverability.
• Experience working within eCommerce and CMS platforms; experience with a distributor, retailer, marketplace, or other product-heavy eCommerce business is a plus.
• Exceptional attention to detail, organization, and project management skills.
• Strong digital copywriting skills with working knowledge of SEO and on-page optimization.
• Comfortable managing large volumes of product data, content, and digital assets using spreadsheets and eCommerce platforms.
• Analytical, resourceful, and self-directed, with the ability to use performance insights to identify opportunities and drive projects to completion.
• Comfortable learning and applying emerging AI search, product discovery, and content optimization practices.
• Familiarity with Microsoft Excel, Google Workspace, Google Analytics, Google Search Console, AI-assisted tools, and basic image editing preferred.
• BigCommerce experience strongly preferred but not required.
• Strong integrity, good judgment, and listening skills.

Preferred

• BigCommerce experience (preferred)

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave