Responsibilities

• Own the presentation and prioritization of content, messaging, and customer experiences across digital channels.
• Develop content, navigation, and merchandising plans that align with business priorities, customer needs, and enrollment goals.
• Ensure key value propositions, educational content, and product differentiators are surfaced throughout the customer journey.
• Partner with Marketing, Brand, Analytics, and Design teams to deliver cohesive customer experience across channels.
• Determine how site navigation, value propositions, education, and call-to-action are prioritized throughout the customer journey pathways.
• Partner with SEO and Creative teams to create compelling experiences that support both traditional search and emerging AI-driven discovery behaviors.
• Maintain and evolve navigation structures to ensure customers can easily discover and understand relevant information.
• Execute site updates and merchandising changes through internal content management and merchandising tools.
• Analyze customer behavior, navigation patterns, funnel progression, and drop-off points to identify opportunities for improvement.
• Use customer insights and data to recommend and prioritize experience enhancements.

Requirements

• 7+ years of experience in digital merchandising, site experience, eCommerce, or conversion optimization.
• Deep understanding of customer journeys, content strategy, and digital experience best practices.
• Strong analytical skills with experience leveraging customer behavior data to drive business decisions.
• Experience managing A/B testing programs and optimization roadmaps.
• Ability to translate complex insights into clear recommendations and action plans.
• Proven ability to influence and collaborate across Marketing, Product, Design, Analytics, and Technology teams.
• Experience with web analytics platforms, testing tools, content management systems, and merchandising platforms.
• Strong communication, storytelling, and stakeholder management skills.

Benefits

• Full medical, dental, and vision benefits at no cost to the employee
• Four weeks of paid time off and 9 paid float holidays (you can decide which days are most important to you!)
• Five-week sabbatical after five years of employment
• Open, casual, pet-friendly, and fun office environment
• Free medical health insurance for your pet (1 dog or cat)
• Paid time off to volunteer at nonprofit organizations
• Seattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.