E-commerce Marketing and Growth Specialist
Los Angeles, CA (Hybrid)
Posted 20 hrs ago
Job Description
Responsibilities
- E-Commerce & Shopify * Own and continuously improve our Shopify storefront. * Optimize homepage, collections, navigation and product pages. * Improve website conversion and the overall customer journey. * Develop upsell, cross-sell, bundling and AOV strategies. * Ownership of updating the website designs and banner * Ownership of sending engaging emails and SMS * Coordinate website strategy for product drops, restocks and campaigns. * Identify website opportunities before leadership has to ask. * Work with developers/designers when advanced changes are required. * Optimize the mobile shopping experience. * Own everything website and marketing related *Email & SMS — Klaviyo* * Own email and SMS growth strategy. * Build and optimize automated Klaviyo flows. * Develop weekly campaign strategies. * Improve abandoned cart, browse abandonment, welcome, post-purchase and win-back flows. * Build customer segmentation strategies. * Develop VIP and retention programs. * Continuously A/B test offers, creative, messaging, timing and subject lines. *Growth Strategy* * Develop monthly and quarterly strategies to scale online revenue. * Identify new customer acquisition and retention opportunities. * Research competitors and emerging DTC/fashion strategies. * Bring *NEW growth ideas* to leadership rather than waiting for direction. * Develop promotional, launch and campaign strategies. * Identify opportunities across loyalty, referral, affiliate, influencer and other growth channels. * Collaborate with paid advertising partners/team to improve performance and creative strategy. *Analytics & Conversion* Track and improve key KPIs including: * Website conversion rate * Revenue growth * Average order value * Returning customer rate * Customer acquisition cost * ROAS * Email/SMS revenue * Cart abandonment * Customer retention * Product and campaign performance Provide leadership with a clear weekly growth analysis: *What happened? Why did it happen? What opportunities do you see? What are we changing next?*
Requirements
- 4+ years of DTC/e-commerce growth experience
- Strong Shopify experience
- Strong Klaviyo email/SMS experience
- Experience with CRO and website optimization
- Strong understanding of customer retention
- Strong analytical skills
- Experience developing and executing growth strategies
- Understanding of Meta/TikTok paid advertising metrics
Preferred
- Fashion, beauty or luxury consumer brand experience strongly preferred
- Proven experience helping scale a growing DTC brand strongly preferred
- Exceptional candidates with a proven track record of significantly scaling DTC fashion/e-commerce brands may be considered above this range
Benefits
- Benefits: * Flexible schedule
JLorraine Designs
JLorraine was created to give the modern woman a chance to feel her best through clothes that compliment her every curve. Each design was made to give customers a sense of empowerment, confidence, and beauty. Behind every carefully designed piece, you’ll find some careful hand-sewn beading or pattern to ensure maximum accuracy and garment stability. From humble beginnings in 2015, with just a sewing machine, some fabric, and a dream, the founder, designer, and CEO Jessica Wilks created this brand with no true path, just a passion. Little did she know it would prompt her to move to Los Angeles and grow to reach more than 100,000 customers across the US and Europe. Wilk’s mission was to design each piece with style, knowledge of the customer’s every curve, flattery, durability, and luxury. We pride ourselves on quality designs that cater to consumers' desire to fit perfectly and flatter every body type. We are sure every fabric is ethically sourced and our standards of design are high.
Salaries
Posted range
$2K/mo – $3K/mo
Taken straight from the job posting.
