DulcoLax Brand Manager

Responsibilities

• Lead initiatives that strengthen brand performance and accelerate growth.
• Translate consumer and market insights into impactful marketing strategies.
• Balance long-term brand building with short-term commercial delivery.
• Partner across functions to ensure consistent and effective execution.
• Model a challenger mindset through innovation, collaboration, and ownership.
• Develop and execute local brand strategies that support growth and market share objectives.
• Adapt global initiatives and campaigns to meet the needs of UK consumers and customers.
• Manage brand performance, budgets, and commercial outcomes, including P&L responsibility.
• Lead integrated marketing campaigns across digital, retail, and healthcare professional channels.
• Use consumer, market, and performance data to identify opportunities and optimise plans.

Requirements

• Experience in brand management within FMCG, Consumer Healthcare, OTC, Pharmaceutical, or a related industry.
• Strong commercial mindset with experience managing budgets and business performance.
• Ability to combine strategic thinking with hands-on execution.
• Strong analytical skills with the ability to turn insights into actions.
• Excellent stakeholder management and collaboration skills.
• Proactive, adaptable, and solution-oriented approach to problem solving.
• Degree in Marketing, Business, or a related discipline, or equivalent professional experience.