DTC and Social Commerce Manager

Ewing, NJ (Hybrid)

$111K/yr – $158K/yrSenior Level5+ years expFull time

Posted 1 day ago

Job Summary

Own and scale the DTC and TikTok Shop P&L, lead cross-functional growth initiatives, and build a scalable creator and affiliate ecosystem.

Own end-to-end TikTok Shop operations, promotions, and performance optimization
Develop forecasting, inventory planning, and financial models to hit revenue, margin, and growth targets
Build a high-performing creator flywheel and affiliate program with recruitment, incentives, and performance frameworks

Job Description

Responsibilities

Own and grow DTC and TikTok Shop P&L, including revenue, margin, demand creation, and operating expenses
Deliver against GMV, profitability, and customer growth targets
Develop forecasting frameworks, inventory planning, and financial models across both channels
Lead weekly/monthly business reviews with executive stakeholders
Own the end-to-end TikTok Shop business, including Seller Center operations, product setup, promotions, and performance optimization
Scale TikTok Shop from a channel into a repeatable, portfolio-level growth engine
Build and optimize the affiliate and creator ecosystem, including:
Creator recruitment, onboarding, and retention
Commission structures, incentives, and performance frameworks
Affiliate GMV, conversion, and ROI optimization

Requirements

Bachelor’s degree in Business, Marketing, or related field
5+ years of experience in digital commerce, social commerce, or eCommerce leadership
Proven track record of owning and scaling multi-million dollar digital P&Ls
Deep expertise in TikTok Shop, affiliate marketing, and creator ecosystems
Strong analytical capabilities with ability to translate data into business decisions
Experience managing cross-functional teams and complex stakeholder environments
Hands-on experience with eCommerce platforms, marketplace tools, and performance analytics

Preferred

Experience scaling TikTok Shop or social commerce from early-stage to meaningful revenue
Background in beauty, CPG, or consumer brands
Experience integrating DTC, marketplace, and retail strategies
Familiarity with Shopify, Amazon, or multi-channel commerce ecosystems
Existing network within creator or influencer ecosystems

Church & Dwight Co., Inc.

3.6 Glassdoor

Church & Dwight is a world leader in household and personal care products. Our brands include ARM & HAMMER®, BatisteTM, OxiCleanTM, TrojanTM, XTRATM, NairTM, First ResponseTM, SpinbrushTM, OrajelTM, VitafusionTM, Li’l CrittersTM, Water Pik®, Zicam®, TheraBreath® and HERO. Founded in 1846, we have operations globally and are listed in the S&P 500. At Church & Dwight, we power people’s every day by providing quality, affordable consumer products. This is a place where ambition meets impact. We take pride in owning our areas of expertise. Our team of high aptitude people innovate and focus on new ways of doing things. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.We live by our pillars – they ground us in a shared sense of purpose and guide major decisions about the business and our people. And we believe that we all have something to contribute and something to gain from working together.Bring your determination:We’ll give you the space to own your success and do work you didn’t know was possible.Bring your team spirit:We’ll offer you an open-minded and low-ego environment.Bring your courage:We’ll help you make a tangible impact on the business.

Trenton, New Jersey, USA

5.5K employees (512 in marketing)

www.churchdwight.com

65% recommend to a friend

84% CEO approval