Responsibilities

• Own and execute the launch roadmap for TRI’s supplement line (and future product lines) via Shopify
• Partner with internal stakeholders to ensure positioning, messaging, and content align with TRI brand values
• Manage external partners/agencies to meet growth targets
• Develop and manage DTC KPIs: conversion rate, CAC, LTV, retention, customer satisfaction, and more
• Set up and optimize email/SMS flows
• Implement and iterate on subscription flows
• Coordinate reviews + UGC collection
• Create and test landing pages, bundles, and offers
• Manage the Shopify backend and connected tools (email/SMS, subscriptions, reviews, analytics)
• Use analytics to identify insights, run tests, and continuously optimize performance

Requirements

• Bachelor's degree in Business, Marketing, or a related field
• Proven experience launching and scaling Shopify-based DTC products
• Strong lifecycle marketing skills (email/SMS, subscriptions, retention)
• Experience with data analysis, performance tracking, metrics-based decision making, and comfortable owning KPI dashboards
• Project management capabilities including planning, coordination, and team collaboration
• Strong communication and leadership skills

Preferred

• Experience in supplements or health and wellness products is a plus