Senior Growth Strategist
Advantage HQ
USA (Remote)
$180K/yr - $320K/yrAgencyFull-timeSenior level5+ years exp.
1 day ago
DTC Product Manager (Launch & Growth) Shopify Platform
Los Angeles, CA (On-site)
$115K/yr – $145K/yrMid LevelFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive the launch and growth of TRI’s Shopify-based DTC supplement line, owning the roadmap, KPIs, and cross-functional collaboration from concept to scale.
- Own the launch roadmap and Shopify-backed DTC growth for the supplement line
- Must-have: Proven Shopify DTC launch and scaling experience
- Standout: Cross-functional leadership coordinating with physicians, researchers, and vendors
Job Description
Responsibilities
- Own and execute the launch roadmap for TRI’s supplement line (and future product lines) via Shopify
- Partner with internal stakeholders to ensure positioning, messaging, and content align with TRI brand values
- Manage external partners/agencies to meet growth targets
- Develop and manage DTC KPIs: conversion rate, CAC, LTV, retention, customer satisfaction, and more
- Set up and optimize email/SMS flows
- Implement and iterate on subscription flows
- Coordinate reviews + UGC collection
- Create and test landing pages, bundles, and offers
- Manage the Shopify backend and connected tools (email/SMS, subscriptions, reviews, analytics)
- Use analytics to identify insights, run tests, and continuously optimize performance
Requirements
- Bachelor's degree in Business, Marketing, or a related field
- Proven experience launching and scaling Shopify-based DTC products
- Strong lifecycle marketing skills (email/SMS, subscriptions, retention)
- Experience with data analysis, performance tracking, metrics-based decision making, and comfortable owning KPI dashboards
- Project management capabilities including planning, coordination, and team collaboration
- Strong communication and leadership skills
Preferred
- Experience in supplements or health and wellness products is a plus
The Roxbury Institute
The Roxbury Institute is a leading multidisciplinary medical treatment center with locations in Los Angeles, Salt Lake City, and Tucson, dedicated to advancing care in lipedema, dermatology, plastic & reconstructive surgery, and aesthetic medicine. Renowned for pioneering the Advanced Lipedema Treatment (ALT) program, the institute blends cutting-edge clinical expertise with compassionate, patient-centered care and evidence-based research to set global standards in diagnosis, treatment, and wellness. With a world-class team of specialists and state-of-the-art facilities, The Roxbury Institute offers personalized treatment plans across medical dermatology, body contouring, surgical interventions, preventative medicine, and holistic wellness, serving patients locally and internationally.
