Responsibilities

• Own the Creative Process
• Develop concepts grounded in customer insight, not just trends
• Finding relevant footage within our existing content library
• Identifying specific footage, scenes, or images we still need
• Briefing and working with creators and videographers to produce new content
• Helping select models who align with the Kumori brand or a specific campaign
• Planning and directing new photo and video shoots with specific social angles in mind, and reviewing output with our photographer
• Pairing new angles with dedicated landing pages so the message carries from ad to page
• Editing videos using CapCut, Canva, or similar tools
• Creating static advertisements using Canva, Claude Design, or similar tools

Requirements

• Real experience developing and producing paid social creative for a DTC ecommerce brand
• A portfolio of ads you conceived and produced, and the ability to explain the thinking behind them and how they performed
• Fluency in direct response fundamentals: hooks, angles, offers, and why an ad wins or loses
• Comfort reading performance data and letting it shape the next round of concepts
• Ability to take an idea from concept to finished asset independently
• Comfortable providing direction to creators and videographers
• Highly organized and able to manage multiple concepts, assets, and projects at once
• Self-motivated, dependable, and consistently ahead of deadlines
• Consistently engaged with social media, advertising, and emerging creative trends
• Genuine interest in Kumori and the products we are building

Benefits

• Flexible schedule