Responsibilities

• Ideation & Concepting
• Generate sharp, original ideas for social content — from reactive moments to hero campaign executions — rooted in cultural insight and platform-native thinking
• Develop concepts across formats: short-form video, carousels, stories, comment-section plays, influencer briefs, and beyond
• Push creative beyond the safe and expected; bring a genuine POV to every brief
• Collaborate closely with design, strategy, and production to develop ideas that are as strong visually as they are conceptually
• Writing & Making
• Write copy across all social formats and platforms — captions, scripts, on-screen text, voiceover, headlines, influencer talking points
• Script and produce short-form video content, from concept through edit, with a deep understanding of what works natively on TikTok, Instagram, and YouTube
• Be hands-on: shoot, record, edit, and publish content when the moment calls for it — lo-fi, fast, and real
• Develop brand voice guidelines and copy frameworks that ensure consistency across platforms and contributors

Requirements

• 5+ years of experience in a creative role with a copy focus, at an agency or in-house brand team with a strong social practice
• A portfolio that proves you can concept, write, and make — not just ideate

Preferred

• Deep fluency in TikTok, Instagram, YouTube, and emerging platform formats
• Ability to write across registers: funny, sincere, provocative, informational — whatever the brand and moment demand
• Experience scripting and producing social video content, including self-directed lo-fi shoots
• A collaborative spirit and comfort working in cross-functional teams at speed
• Genuine curiosity about culture — you're always online, always noticing, always inspired
• Experience with generative AI tools for ideation and content creation is a plus