Direttore marketing senior

New York City, NY (On-site)

$108K/yr - $170K/yr (Est.)Senior LevelPart time

Posted 7 days ago

Job Summary

Own the growth engine for a premier law firm through strategy and execution across websites, newsletters, SEO, and thought leadership to deliver qualified leads and measurable business impact.

Lead website and content strategy aligned to commercial goals
Drive email-based business development and client outreach
Showcase portfolio-driven results and plans from professional-services engagements

Job Description

Responsibilities

Main focus includes:
- Law firm website strategy
- Newsletter strategies
- Practice-area and industry pages
- Corporate and M&A positioning
- Digital Law, AI, Data, Privacy and Technology practices
- Website conversion and qualified lead generation
- SEO and authority-building content
- Executive and client newsletters
- Mid-cap company targeting

Requirements

Senior Level Marketing and Web Growth Specialist
Specialized in Legal & Professional Services
Proven experience in premium law firms, Big Four, advisory firms or high-end professional services
Portfolio with demonstrated commercial results and concrete business plans is far more important than CV
3–6 concrete case studies, prospects, business plans from law firms, Big Four organizations, advisory firms or comparable professional-services businesses you have already worked for or with
For each case study, understand CLIENT / FIRM; OBJECTIVE; STRATEGY; EXECUTION; RESULTS