Responsibilities

• Develop and execute franchisee communications strategy across all brands, aligned to company priorities and change initiatives.
• Maintain and manage a comprehensive communications calendar and governance/intake processes (company, brand, operational).
• Serve as the crossfunctional communications lead, coordinating messaging and deliverables with Marketing, Operations, Training, Technology, Legal, and Finance.
• Represent communications in highstakes settings with a strong, confident executive presence (e.g., conferences, stakeholder briefings); serve as a trusted point of contact for the CEO and senior leaders.
• Lead franchisee facing communications: weekly/biweekly emails, messaging standards, content intake, approval workflows, and maintain the franchisee resource center/repository.
• Own franchisee webinar strategy and execution (scheduling, promotion, RSVP management, content, followup) and support the Franchise Advisory Council (agendas, facilitation logistics, recaps, and repository management) in partnership with Brand Directors.
• Lead crisis communications: develop and maintain crisis plans, legallyapproved reactive statements, monitoring, and rapid response; coordinate internal and external stakeholders to protect reputation.
• Oversee PR and media relations as needed: draft press releases/statements, prepare media briefing packets, and engage external agencies on a project basis.
• Lead executive positioning and visibility as needed: craft executive messaging, opeds, leader scripting/talking points, ELT interview prep, and thoughtleadership positioning.
• Partner with Brand Directors to support consumer PR outreach for partnerships or brand activations when assigned.

Requirements

• 6–10+ years in internal, franchisee, corporate, or integrated communications with media relations, PR, or crisis management experience.
• Proven ability to manage crossfunctional communications in a multibrand environment and to present to executive leadership.
• Proven strong executive presence and poise under pressure; comfortable speaking in media settings and interfacing with the CEO and ELT on a daily basis.
• Meticulous attention to detail with a demonstrated bias for errorfree, executivequality writing and review.
• People management experience, including supervising project or communications managers and creative managers.
• Experience managing creative teams or managers and balancing creative resourcing across competing priorities.
• Strong command of executive presentation development (PowerPoint/Google Slides) and a proven track record delivering highquality internal/external decks.
• Strong project management skills and experience overseeing multistakeholder programs, budgets, and vendors.
• Excellent written and verbal communication skills; experience drafting press releases, executive scripts, media briefing materials, and thought leadership content.
• Experience with conference/event planning and agency/vendor management preferred.

Nice To Have

• Experience with conference/event planning and agency/vendor management preferred.

Benefits

• Flexible time off and holiday schedule
• Medical, dental, vision, and life insurance
• Health Savings Account
• Flexible Spending Account
• 401K match
• Monthly allowance for spend at WellBiz Brands, Inc. owned brands
• Cell Phone reimbursement
• Free Employee Assistance Plan