Director/GM, DTC & New Channel Development
New York City, NY (On-site)
Posted 3 weeks ago
Job Description
Summary
Daily Harvest was built on a simple idea: that eating well shouldn't be a whole production. The moment has never been more right for what we offer. Our mission has always been: “we take care of food so that food can take care of you”, and now, in tandem with our parent company Chobani, we’re part of a much bigger, highly meaningful movement to make better food more accessible to everyone.
We're nurturing a loyal, decades-built DTC base while spearheading a revitalization of the frozen aisle at Retail and expanding into new formats and channels as we build the next big, beloved better-for-you food brand.
This role will own the design, negotiation, and operation of the company's revenue channels outside of CPG retail. It is a build function: identifying which ancillary channels are worth pursuing, structuring the commercial terms, and standing up the operating model to run them profitably. In addition to overseeing Daily Harvest’s the legacy Direct-to-Consumer business, this role’s mandate spans licensing and location-based partnerships, brick-and-mortar activations, B2B and on premise placement, and revenue-share partnerships with other brands.
The role is roughly half strategist and half operator: it requires building the business case and deal structure for a new channel, then personally running point on execution until the channel is mature enough to hand off to a dedicated manager or specialist.
Scope of Channels:
- Existing dailyharvest.com DTC business (maintenance of current business and customer base)
- Licensing & Location Partnerships: store-in-store concepts, airport and travel retail, co-branded licensing agreements
- Brick & Mortar Activations: branded residencies, pop-ups, experiential retail placements
- B2B & On-Premise: workplace, multifamily/residential, healthcare, hospitality
- Brand & Revenue-Share Partnerships: co-branding, ingredient or private-label supply deals, revenue-share and affiliate-style commercial partnerships with adjacent brands
Responsibilities
Channel Strategy & Portfolio Development
- Build and maintain the ancillary revenue roadmap: which channels to pursue, in what sequence, and against what revenue and margin targets
- Develop the business case, deal economics, and go/no-go criteria for each new channel or partnership
- Size the addressable opportunity for each channel and set multi-year revenue contribution targets alongside Finance
Deal Origination & Execution
- Source, negotiate, and close partnership agreements
- Own commercial terms, rev-share structures, and contract negotiation
- Run point on Amazon and other marketplace account management, or oversee the team/agency that does
- Manage the pop-up/residency lifecycle: site selection, landlord or host negotiation, budget, and post-mortem ROI review
Operating Model & Cross-Functional Leadership
- Stand up the operational processes (fulfillment, forecasting, P&L tracking) needed to run each channel once launched
- Partner with Digital Product & Tech COE on front and back-end experience and infrastructure and Supply Chain/Ops on channel-specific fulfillment
- Partner with Marketing on channel-specific GTM and with Finance on P&L / reporting
- Manage a small team as channels scale and/or manage outside agencies
Reporting & Governance
- Own the ancillary-revenue P&L and report channel performance, pipeline, and forward outlook to the CCO/executive team
- Represent ancillary channels in company-wide revenue planning and forecasting
Success Metrics:
- Omni/ ancillary channel revenue growth over time
- Channel-level gross margin
- Number and value of active licensing, wholesale, and partnership agreements
- Time from channel concept to first revenue
- Pipeline of qualified new-channel opportunities
- Daily Harvest total brand household penetration & brand awareness growth over time
Requirements
- 10–15+ years in CPG, consumer, or retail, with direct experience in business development, new channel launch, or general management
- Track record building a channel or revenue line from zero, not just managing an established one
- Hands-on experience with at least two of: DTC operations, licensing deal structuring, wholesale account management, or B2B/on-premise sales
- Deal-making experience: has personally negotiated and closed commercial agreements, ideally including rev-share or licensing structures
- Comfortable operating without an established playbook; this is a build role, not a maintain role
Skills & Attributes
- Strong commercial and financial acumen; can build and defend a P&L case for a new channel
- Negotiation and contract fluency; works effectively with Legal on deal structuring
- Cross-functional influence — able to pull Supply Chain, Marketing, and Finance into execution without formal authority over those teams
- Bias to action; willing to be in the field for site visits, landlord meetings, and partner negotiations, not solely strategy from a desk
- Bachelor's degree required; MBA a plus but not a substitute for operating experience
Chobani is a next-generation food and beverage company on a mission to make nutritious food accessible to all. Since 2005, we have made food from natural ingredients, that tastes delicious and nourishes people. We’re proud to be America’s No. 1 yogurt brand – making yogurt without compromise – with all natural ingredients and no preservatives. Over the last 19 years we’ve continued to disrupt the dairy industry, adding oatmilk and creamers to our portfolio alongside yogurt. In 2023, La Colombe – a leading coffee roaster with a shared commitment to quality, craftsmanship and impact – became part of the Chobani family, adding coffee to our lineup and new opportunities to innovate. From the beginning, we set out to be a different kind of company, believing how we make our product is just as important as what goes into it. As a business, we put our people first, providing competitive wages, benefits that enable health and wellness, opportunities for growth and development, a commitment to keeping our people safe and fostering an inclusive culture where everyone feels like they belong. People are truly our magic ingredient. We also believe businesses can do well by doing good and are committed to giving back to the communities we call home. As a food company, we believe everyone should have access to good, nutritious food and are dedicated to fighting hunger and food insecurity. From volunteer initiatives to building infrastructure, and supporting organizations through our Community Impact Fund, we know that what matters most is the difference we make for others.
Salaries
Posted range
$140K/yr – $220K/yr
Taken straight from the job posting.
