Responsibilities

• Drive Web Performance and Accelerate Growth Define and evolve the enterprise web strategy, including experience architecture, platform roadmap, governance model, and operating framework aligned to business objectives.
• Own key web performance metrics including engagement, conversion, customer journeys, acquisition efficiency, and contribution to business growth.
• Find opportunities to enhance site performance through analytics, user research, behavioral insights, and experimentation.
• Partner with marketing, product, and analytics teams to establish measurement frameworks and performance reporting.
• Ensure digital investments are prioritized based on customer impact and business value.
• Lead Optimization, Experimentation, and AI Innovation Build and scale an experimentation program across web experiences, customer journeys, content, messaging, and conversion paths.
• Build optimization vision that weaves automation, predictive insights, content intelligence, personalization, and experimentation at scale.
• Partner with SEO/GEO, SEM and content teams to maximize discoverability, organic growth, and content effectiveness.
• Evaluate and implement AI and emerging technologies that can accelerate digital experience innovation, growth, and operational efficiency.
• Deliver Large-Scale Digital Transformation Initiatives Lead complex web transformation programs including platform modernization, CMS and site migrations, experience redesigns, and governance initiatives.

Requirements

• 10+ years of experience leading web, digital experience, optimization, or digital marketing functions, including managing high-performing teams in complex enterprise environments.
• Demonstrated success developing a web conversion optimization strategy and translating vision into measurable business outcomes.
• Experience leading large-scale web transformation, migration, or consolidation initiatives in enterprise companies.
• Deep expertise in CMS, asset management, web analytics, customer journey optimization, SEO, experimentation, personalization, digital measurement, and experience management.
• Familiarity with AI-enabled optimization technologies, and modern digital experience ecosystems.
• Knowledge of accessibility standards, privacy regulations, and digital governance.
• Ability to balance strategic thinking with operational execution.
• Strong executive communication and stakeholder management skills.

Preferred

• Experience within education, EdTech, SaaS, digital learning, publishing, or content business.
• Experience supporting B2B, B2C and B2B2C customer journeys and digital experiences.
• Experience working with global sites and multi-brand environments.