Director, UX and Digital Communications

Pennsylvania, USA (Hybrid)

$173K/yr – $273K/yrDirector/Executive10+ years expFull time

Posted 9 days ago

Job Summary

Owns enterprise UX strategy and governance for external digital properties, driving audience research, standards, and cross-functional collaboration to improve discoverability and content governance across the web.

  • Owns governance frameworks and operating models across UX, content, and analytics.
  • Leads cross-functional teams across UX, content, SEO, analytics, and technology.

Job Description

Responsibilities

  • Lead enterprise UX, research, web experience, and digital communications strategy across our company's external digital properties.
  • Use audience research, journey mapping, usability testing, analytics, and stakeholder insights to identify opportunities and improve digital experiences.
  • Set clear standards for site architecture, navigation, accessibility, inclusive design, content structure, and user journeys.
  • Guide web content strategy and governance in partnership with digital, editorial, analytics, platform, and regional teams.
  • Improve findability and reuse through enterprise taxonomy, metadata, tagging, and content classification standards.
  • Turn audience needs, pain points, performance data, and research findings into practical experience improvements.
  • Provide strategic oversight for major web initiatives, helping teams align on scope, priorities, experience standards, and outcomes.
  • Build practical governance frameworks, workflows, compliance expectations, and operating practices that help teams move with clarity and consistency.
  • Partner with IT and development teams to shape platform strategy, technology direction, and performance standards.
  • Define success measures and use analytics, insights, and performance data to guide decisions and continuous improvement.

Requirements

  • Bachelor's degree required, Advanced degree a plus.
  • Minimum 10 years of experience in digital strategy, UX, web communications, or a related field, ideally in a global or highly regulated environment.
  • A track record of setting enterprise web strategy and leading large-scale digital experience transformation.
  • Experience leading and influencing cross-functional teams across UX, content, SEO/GEO, analytics, technology, and external partners.
  • Strong knowledge of UX, accessibility, information architecture, SEO/GEO, AI-enabled search, answer engines, and content governance.
  • Ability to establish practical governance models, operating frameworks, standards, and best practices across complex organizations.
  • Strong stakeholder leadership, with the ability to align senior leaders and teams around shared strategy, priorities, and outcomes.
  • Comfort using KPIs, analytics, and insights to guide decisions and measure impact.
  • Familiarity with web platforms, CMS ecosystems, and collaboration with IT and development partners.
  • Excellent communication, executive presence, and relationship-building skills.

Preferred

  • Digital Experiences

Benefits

  • We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

Salaries

Posted range

$173K/yr – $273K/yr

Taken straight from the job posting.

See all Merck salaries

Marketing Team

Marketing Team Size
4 (3% of company)
Marketing Roles Posted (Last 30 Days)
12

Funding

Total Funding
$74M
Last Raise
$56M
Series B, 5 years ago

Funding History

  • Sep 2020
    Series B • $56M
  • Mar 2020
    Venture Round • $3M
  • Jan 2017
    Series A • $15M

Traffic Signals

Monthly Visitors
683.2K
Traffic Source Mix
Search
43.9%
Direct
40.8%
Referral
9.4%
Social
4.9%
Paid
0.8%

Headcount Trend

Current headcount: ~127
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Director, UX and Digital Communications

Merck · Pennsylvania, USA · Hybrid