Responsibilities

• Develop and own WD's global tech PR strategy, including narrative architecture, message platform, and a proactive story calendar that aligns with product launches, executive thought leadership, industry events, and broader market moments in AI, cloud, and data infrastructure
• Serve as the primary relationship owner for WD's important media contacts — across top-tier technology press and trade publications — building trusted, ongoing relationships that go beyond reactive pitching to genuine editorial partnership
• Lead all aspects of media relations, including proactive story development and pitching, press release writing and distribution, embargo management, exclusive placements, and rapid response to breaking news or competitive developments
• Direct external PR agency relationships, including setting priorities, reviewing deliverables, and holding agency teams accountable to measurable outcomes
• Partner with executive communications to develop and place thought leadership content — op-eds, bylines, contributed articles, and speaking opportunities — that positions WD's senior leaders as credible, distinctive voices in the AI infrastructure conversation
• Develop and execute launch PR strategies for major product announcements, and partnerships— coordinating across Product Marketing, Product, Legal, and IR to ensure launches land with maximum impact and consistent messaging
• Build and manage a proactive executive visibility program, identifying and securing opportunities for WD leaders in podcasts, panels, keynotes, media roundtables, and industry awards programs that reinforce strategic positioning
• Monitor the media landscape continuously, tracking coverage broader industry narratives, synthesizing insights that inform executive decision-making and help the team stay ahead of emerging story angles
• Collaborate with Corporate and International PR teams, Analyst Relations, and content marketing to ensure PR outputs are amplified across owned and earned channels, and that third-party media coverage is integrated into broader campaign and sales enablement strategies
• Support the PR measurement framework, tracking share of voice, tier-one media placements, sentiment trends, message pull-through rates, and the downstream impact of coverage on web traffic, pipeline, and brand perception

Requirements

• 12+ years of experience in technology PR, with a meaningful portion spent in-house at a global enterprise technology company
• Deep existing relationships with technology media that can be activated immediately upon joining
• Proven track record of developing and landing top-tier media coverage for complex, technical enterprise technology products and solutions — with demonstrated ability to translate deeply technical subject matter into compelling, accessible narratives
• Experience working with global PR agency teams, with a clear point of view on how to structure agency relationships for maximum strategic leverage and accountability
• Strong executive communications background, including experience counseling C-suite leaders on media strategy, message development, and interview preparation
• Fluency in the AI infrastructure, cloud, and data storage landscape, with enough technical depth to engage credibly with reporters, and subject matter experts
• Experience working cross-functionally in a matrixed enterprise environment, with a track record of building strong relationships across Corporate and Channel Marketing, Product, Legal, and Investor Relations
• Exceptional written and verbal communication skills, with a portfolio of work that demonstrates range from sharp press releases and media pitches to polished executive bylines
• Familiarity with PR measurement tools and methodologies, including media monitoring, share of voice analysis, and the ability to connect PR outcomes to business metrics
• Effective team player, while also being able to work independently

Preferred

• Experience at a leading brand a plus.

Benefits

• We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical/dental/vision insurance; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity; tuition reimbursement; transit; the Applause Program; employee stock purchase plan; and the WD Savings 401(k) Plan.