Responsibilities

• This is an exciting time to join Visa's NA Marketing Services team as we strengthen our focus on deepening relationships with leading Super Regional Issuers and driving growth through innovative, data-driven cardholder marketing strategies.
• As Visa continues to expand its marketing advisory, analytics, and technology capabilities, this role will help clients unlock growth through customer-centric marketing, advanced segmentation, and lifecycle engagement.
• As part of the NA Marketing Services team, the Director, Super Regional Issuer, Cardholder Growth & Lifecycle Marketing will serve as the primary point of contact and payments marketing expert for assigned Super Regional Issuer clients.
• The individual will be responsible for developing strategic marketing partnerships, leading executive-level client engagement, and driving growth through data-driven marketing programs that improve card acquisition, activation, engagement, spend, retention, and overall portfolio performance.
• This leader will oversee the sell-in and implementation of Visa Marketing Services engagements designed to strengthen client brands, deepen customer engagement, accelerate portfolio growth, and improve cardholder lifetime value.
• The ideal candidate possesses deep expertise in cardholder lifecycle marketing, CRM, email marketing, data analytics, customer segmentation, and payments marketing strategy, with a proven track record of developing and executing high-impact marketing programs for banks, card issuers, co-brand programs, fintech organizations, or payments companies.
• The ideal candidate will also have experience leveraging advanced marketing technologies and customer data to deliver personalized, measurable business outcomes.
• Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Requirements

• 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD
• Preferred Qualifications:
• 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
• 10 years of work experience with a Bachelor's Degree or at least 8 years of work experience with an Advanced Degree (e.g., Master's/MBA/JD).
• 12–15 years of work experience with a Bachelor's Degree or 8–10 years of experience with an Advanced Degree (e.g., Master's, MBA, JD).
• 10+ years of experience in payments, card marketing, financial services marketing, advertising, consulting, or client marketing roles.
• Significant experience in financial services, payments, card marketing, issuer marketing, co-brand card programs, or fintech marketing.
• Demonstrated experience using customer data, analytics, insights, and performance reporting to drive marketing strategy and business outcomes.
• Experience managing CRM, email marketing, customer journey orchestration, and lifecycle marketing initiatives.
• Experience developing and executing data-driven customer engagement strategies across multiple marketing channels.

Preferred

• 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
• 10 years of work experience with a Bachelor's Degree or at least 8 years of work experience with an Advanced Degree (e.g., Master's/MBA/JD).
• 12–15 years of work experience with a Bachelor's Degree or 8–10 years of experience with an Advanced Degree (e.g., Master's, MBA, JD).
• 10+ years of experience in payments, card marketing, financial services marketing, advertising, consulting, or client marketing roles.
• Significant experience in financial services, payments, card marketing, issuer marketing, co-brand card programs, or fintech marketing.
• Demonstrated experience using customer data, analytics, insights, and performance reporting to drive marketing strategy and business outcomes.
• Experience managing CRM, email marketing, customer journey orchestration, and lifecycle marketing initiatives.
• Experience developing and executing data-driven customer engagement strategies across multiple marketing channels.
• Successful in operating within fast-paced, highly matrixed organizations.
• Prior experience working in a card marketing role at a bank, co-brand card issuer, fintech organization, payments company, or card portfolio business.

Benefits

• Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.