Director of Strategic Communications and Marketing

Towson, MD (On-site)

$110K/yr – $125K/yrDirector/Executive8+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the school’s external and internal communications strategy, aligning messaging and reputation work with the mission while guiding crisis planning, media relations, digital channels, and analytics.

  • Integrated Strategy: Lead marketing and communications across digital, SEO, analytics, audience segmentation, and CRM to move enrollment and engagement.
  • Stakeholder Alignment: Partner with Admissions and Advancement to boost enrollment, philanthropy, and community visibility through coordinated efforts.

Job Description

Responsibilities

  • Serve as the primary communications advisor to the Head of School, providing strategic counsel on executive communications, messaging, public relations, reputation management, and institutional positioning.
  • Develop and lead an integrated communications and marketing strategy aligned with NDP’s strategic plan, institutional priorities, and mission to include digital advertising, SEO/AI search optimization, campaign strategy, marketing analytics, audience segmentation, and CRM collaboration.
  • Partner closely with Admissions and Advancement leadership to strengthen enrollment, philanthropic engagement, constituent relations, and overall institutional visibility through coordinated communications and marketing efforts.
  • Establish and maintain institutional messaging frameworks, editorial standards, and visual identity guidelines to ensure consistency across all communications.
  • Oversee the development and dissemination of communications for internal and external audiences, including students, families, faculty, staff, alumnae, donors, and community partners.
  • Serve as lead editor and strategic advisor for major institutional communications, ensuring messaging is clear, compelling, and mission aligned.
  • Lead crisis communications planning and response, ensuring timely, accurate, and thoughtful communication during sensitive or high-impact situations.
  • Anticipate communication implications of strategic decisions, monitor emerging issues and reputational risks, and proactively recommend mitigation strategies.
  • Strengthen and protect NDP’s reputation locally, regionally, and nationally through strategic storytelling, media engagement, and relationship building.
  • Cultivate and maintain strong relationships with media outlets, external partners, and key community stakeholders.

Requirements

  • Bachelor’s degree in communications, marketing, public relations, journalism, or a related field required; Master’s degree preferred.
  • Minimum of 8–10 years of progressively responsible leadership experience in strategic communications, marketing, public relations, independent schools, higher education, non-profit organizations, or other mission-driven organizations.
  • Demonstrated success developing and executing integrated communications and marketing strategies that advance institutional goals, strengthen reputation, and drive engagement across diverse audiences.
  • Exceptional writing, editing, storytelling, presentation, and interpersonal communication skills, with the ability to craft compelling messaging and maintain a strong, consistent brand across platforms.
  • Experience serving as a trusted advisor to senior leaders, with strong judgment, discretion, and expertise in media relations, reputation management, and crisis communications.
  • Experience supporting enrollment marketing, admissions strategy, fundraising initiatives, donor engagement, and constituent communications.
  • Strong understanding of digital communications, social media, content strategy, marketing analytics, and emerging communication trends.
  • Proven ability to lead and develop teams, manage complex projects, balance competing priorities, and build collaborative partnerships across departments.
  • Experience in an independent school, Catholic school, higher education institution, or other mission-driven organization preferred.
  • Strategic, mission-driven leader with the ability to navigate change thoughtfully while honoring institutional tradition and values.

Benefits

  • health insurance
  • retirement contributions
  • disability and life insurance
  • generous paid time off
NBOA: Business Leadership for Independent Schools logo

NBOA: Business Leadership for Independent Schools

Education • Independent Schools • Private School • Business Office • Accounting • Chief Finance OfficerFounded in 1998, NBOA was, and remains, the only national professional association for the independent school business officer in the country. It is the definitive professional association and leading advocate for Independent School Business Officers. Through programs, online tools, and research on emerging issues, NBOA helps to develop solutions for effective and financially sustainable operations in independent schools.Since its inception, NBOA has enjoyed continued success and expansion, with a membership that currently includes over 1,200 schools, representing every region in the country and several sites outside the United States. Today, NBOA member schools’ combined enrollment is about 271,000 students, with combined budgets of more than $6.1 billion.

Founded in 1998
Washington, District of Columbia, USA
28 employees (4 in marketing)

Traffic Signals

Monthly Visitors
12.7K
Monthly Google Ads Budget
$148
Traffic Source Mix
Search
31%
Direct
49.8%
Referral
5.9%
Social
12.2%
Paid
1.1%

Headcount Trend

Current headcount: ~28

Marketing Team

Marketing Team Size
4 (14% of company)
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
2