Director, Sports Marketing

Santa Monica, CA (On-site)

$149K/yr – $224K/yrSenior Level6+ years expFull time

Posted 2 days ago

Job Summary

You will own regional sports marketing strategy and execution, building athlete and gaming partnerships, leading local events, and guiding a regional team toward delivering the annual plan.

  • Own regional strategy, athlete and gaming partnerships, and event execution
  • Collaborate with cross-functional teams to deliver the annual sports marketing plan
  • Develop leadership and succession within the regional team

Job Description

Responsibilities

  • Establish a rich network in regional sports scenes to maintain awareness of latest sports trends and scenes
  • Identify locally relevant athletes' stories and help create opportunities to amplify their reach within the region and nationally
  • With Athlete Marketing Managers, the National Athlete Marketing team, and the Gaming Managers and National Gaming Player team identify, develop and build relationships with local athlete and player talent
  • Responsible for creation and delivery of the annual Region Sports Marketing Business Plan, adapting strategy to local direction and execution
  • Lead the project management and execution of local Red Bull Sports Marketing events
  • Use knowledge of local sports scenes and sports landscape to inform development of new event concepts, driving innovation
  • Oversee regional Sports Marketing resources to maximize the impact of local events
  • Support Athlete, Gaming and Event Marketing Managers with accomplishing athlete projects and sport events
  • Manage the Gaming Manager in alignment with National Gaming team colleagues to identify opportunities in the region to reach the gaming consumer and bring the brand to life through gaming events, players, and the community to reach new consumers across the wide work of gaming.
  • Build a network in the gaming communities to build relevance and frequency of touchpoints with the gamer following national strategies.

Requirements

  • Minimum 6 years of experience in marketing and management with a focus on sports, athletes, and consumers
  • Strong planning and project management competencies, including budget management skills
  • An understanding of traditional and non-traditional brand marketing strategies
  • A history of thoughtful execution of creative ideas
  • Experience with identifying different sports trends and scenes on a regional and national level
  • Large budget management experience
  • Knowledge of marketing communications and storytelling with an emphasis on content
  • Highly motivated self-starter, with high standards of work performance

Benefits

  • Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).
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Red Bull

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Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com

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Posted range

$149K/yr – $224K/yr

Taken straight from the job posting.

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Director, Sports Marketing

Red Bull · Santa Monica, CA · On-site