Responsibilities

• Orchestrate Brand Talkability & Organic Relevance Growth for Skin Care: Develop and lead the overarching strategy for driving organic brand conversation, share of voice, and community engagement across relevant social platforms (e.g., Instagram, TikTok, YouTube, emerging platforms). This includes creating a calendar of Brand Idea-led social tentpoles, orchestrating across branded assets, celebrity, influencer and other external partnerships, experiential executions, and user-generated content. The ultimate goal is to grow brand relevance and earned media value, translating into increased glance views, improved conversion rates, and sales growth.
• Orchestrate Brand Talkability & Organic Relevance Growth for Skin Care: Design and implement repeatable "social flywheel" systems and frameworks that transform content, community, employees, and consumers into powerful brand advocates, fostering authentic connections within the Skin Care community.
• Lead Social-First Content Strategy & Innovation: Own the editorial vision and content framework for Skin Care, guiding the creation of compelling brand-led and creator-generated content optimized for social platforms to encourage comments, shares, and user-generated content, reflecting unique Skin Care consumer needs and trends.
• Lead Social-First Content Strategy & Innovation: Leverage cutting-edge AI tools and emerging technologies to accelerate content ideation, creation, repurposing, and testing, identifying viral content patterns and building scalable playbooks that resonate with beauty and skin care enthusiasts.
• Build & Nurture Influencer & Partnership Ecosystems: Identify, onboard, and manage strategic influencer, creator, and ambassador programs that authentically amplify Skin Care brand messaging and extend reach, targeting relevant beauty and lifestyle communities.
• Build & Nurture Influencer & Partnership Ecosystems: Foster meaningful engagement and community participation, developing systems that convert followers into active brand advocates and co-creators within the Skin Care space.
• Drive Experiential & Retailer Activation Integration: Conceptualize and execute social strategies that seamlessly integrate with experiential activations, maximizing their talkability and digital footprint within the beauty landscape.
• Drive Experiential & Retailer Activation Integration: Partner closely with Brand Marketing and Sales teams to amplify Skin Care brand presence around key retailer tentpoles and promotional events through bespoke social campaigns and compelling content strategies.
• Measure Impact & Optimize Performance: Define and track key performance indicators (KPIs) such as organic reach, engagement rate, audience growth, brand sentiment, referral traffic, and contribution to marketing-qualified leads/sales pipeline specifically for Skin Care.
• Measure Impact & Optimize Performance: Establish an experimentation roadmap for content formats, posting strategies, AI workflows, and engagement tactics, driving continuous optimization based on data-driven insights and market trends.

Requirements

• Bachelor's degree or higher.
• 7-10+ years of progressive experience in social media marketing, content strategy, growth marketing, or community leadership, with significant experience in the Beauty, Personal Care, or Consumer Goods sector, ideally Skin Care.
• Proven track record of significantly growing organic audiences, engagement, and brand talkability across diverse social platforms for major brands.
• Hands-on experience in the orchestration between different aspects of the social flywheel (branded assets, influencer, social media, experiential).
• Demonstrated experience in building and scaling creator, influencer, and/or employee advocacy programs within the beauty industry.
• Deep understanding of social platform algorithms, content distribution best practices, and emerging social trends relevant to Skin Care consumers.
• Exceptional strategic thinking, complex project management, and execution capabilities.
• Outstanding written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively to diverse stakeholders, including executive leadership.
• Strong collaboration and influencing skills, with the ability to navigate organizational structures and foster partnerships.

Preferred

• Experience with integrated marketing campaigns involving large-scale experiential activations and complex retailer partnerships.
• Experience leveraging AI tools and advanced analytics platforms to inform strategy and optimize performance.
• In-depth familiarity with the creator economy and modern creator business models within the beauty space.
• Passion for consumer insights and the ability to translate them into highly effective, culturally relevant social strategies for Skin Care.
• Strong personal brand or demonstrable track record of thought leadership in social media/beauty marketing.

Benefits

• Meaningful Work from Day 1: Lead organic growth for iconic, global Skin Care brands that truly impact consumers' lives.
• Continuous Growth & Development: Access to world-class learning and development opportunities, a robust career path, and the chance to expand your skills and expertise within the beauty industry.
• Dynamic & Collaborative Culture: Thrive in a diverse and inclusive environment where innovation, leadership, and integrity are highly valued, collaborating with top talent globally.
• Competitive Compensation & Benefits: A comprehensive package designed to support your overall well-being.