Responsibilities

• Strategic Leadership
• Develop and implement a university-wide social media strategy aligned with institutional goals and marketing priorities.
• Serve as the university's lead social media strategist, ensuring a cohesive and consistent brand presence across all platforms.
• Identify opportunities to enhance visibility, reputation, and audience engagement through innovative campaigns and digital initiatives.
• Establish social media policies, governance standards, and best practices for university departments and affiliated units.
• Content Strategy & Brand Storytelling
• Lead the creation of compelling content that highlights student success, academic excellence, research innovation, faculty expertise, athletics, alumni achievements, and campus life.
• Direct editorial planning and oversee a comprehensive content calendar across university channels.
• Ensure all content reflects USC's mission, values, and brand standards.
• Partner with creative teams to develop high-quality multimedia content, including video, photography, graphics, and live-streamed events.

Requirements

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, Digital Media, or a related field.
• Seven to ten years of progressive experience in social media strategy, digital marketing, communications, or brand management.
• Three to five years of leadership and staff management experience.
• Demonstrated success developing and executing large-scale social media campaigns with measurable outcomes.
• Exceptional writing, editing, storytelling, and content strategy skills.
• Experience managing multiple social media platforms, publishing tools, and analytics systems.
• Strong understanding of marketing and communications trends in higher education or similarly complex organizations.

Preferred

• Master's degree in Communications, Marketing, Higher Education Administration, Business Administration, or a related field.
• Experience in higher education, nonprofit, public sector, or other mission-driven organizations.
• Expertise in social media advertising, influencer partnerships, and audience development.
• Experience with crisis communications and reputation management.
• Knowledge of accessibility standards, inclusive communications, and digital content best practices.