Responsibilities

• Serve as a senior leader on the Integrated Communications team, providing strategic direction and mentorship across accounts
• Lead the development of integrated social media strategies that unify organic content, influencer marketing, and paid amplification
• Translate client business goals—particularly in B2B industries—into social strategies that drive measurable performance
• Lead influencer strategies: identifying and vetting creators, developing campaign concepts, negotiating and managing contracts, owning budgets and reporting on performance
• Partner with creative, media, and analytics teams to develop cross-functional campaigns rooted in cultural relevance and platform fluency
• Define success metrics aligned to client KPIs (awareness, engagement, traffic, conversions, etc.) and lead performance optimizations
• Bring platform insights, audience behaviors, and social engagement trends to clients and internal teams
• Supervises and mentors mid-level and junior team members: sets goals, assigns work, and manages performance through ongoing 1:1 coaching and structured reviews
• Advise on channel mix, audience segmentation, content formats, and platform-specific best practices for organic social media assets
• Collaborate with media team on paid social assets that will perform both organically, with boosting, and as part of a paid social campaign

Requirements

• 10+ years of experience in social media strategy, influencer marketing, or integrated digital planning, preferably within an agency environment
• Demonstrated expertise in integrating organic and paid social, with a strong understanding of social media platform capabilities
• Experience leading B2B accounts, especially in building products or construction
• Hands-on experience building and running influencer programs, including creator sourcing, contract negotiation, and budget management
• Senior level marketer and communicator with the ability to gain client confidence
• Passion for social media culture, platform innovation, and creator collaboration
• Excellent written, verbal, and presentation skills
• Occasional after-hours work to respond to time-sensitive client or platform needs
• Ability to travel domestically during the work week