Responsibilities

• Strategy and Execution
• 24/7 Reporting and Analytics
• Global Team Leadership and Collaboration
• The Director of Social Media leads a global team with creators in multiple cities and two countries to develop and execute platform-specific strategies that promote Northeastern by growing audience engagement around various types of content.
• A crucial piece of the university’s social media strategy is the 24/7 monitoring and analytics across all relevant platforms, including timely alerts to the appropriate stakeholders, and regular reports capturing critical moments and trends.
• The Director of Social Media helps set brand standards and governance guidelines across the global university system and is experienced in social media monitoring for brand management, including the effective use of analytics tools like Sprinklr.
• As social media never sleeps, the Director of Social Media must be responsive, fast, thoughtful and creative at a moment's notice regardless of the time of day or day of the week. Crisis and opportunities don't and can't wait. After-hours work, including weekends, holidays and events is routinely required.

Requirements

• 4-6 years setting and executing social strategy for brands — listening, analytics, and content creation across formats and platforms.
• Experience leading creator teams across platforms and time zones.
• A sharp, strategic command of data and analytics
• Real experience using AI-powered tools to build and execute standout brand strategy and track it against ambitious goals.
• A proven ability to grow and sustain engagement.
• A track record of setting and hitting measurable goals.
• Writing chops — you understand tone, voice, and the difference one word makes.
• Deep fluency in every major platform, and genuine curiosity about what's next.
• A bias toward using data to make decisions.
• Experience designing and running audience engagement campaigns with measurable results.

Benefits

• Northeastern University has a comprehensive benefits package for benefit eligible employees. This includes medical, vision, dental, paid time off, tuition assistance, wellness & life, retirement- as well as commuting & transportation. Visit https://hr.northeastern.edu/benefits/ for more information.