Director, Social Media Marketing

San Jose, CA (On-site)

$168K/yr – $240K/yrDirector/Executive10+ years expFull time

Posted 4 months ago

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Job Summary

Own and scale Zscaler's global social strategy and programs, driving executive social media, influencer programs, and content across channels.

  • Must-have: 10+ years managing social media for a global brand within a matrixed org
  • Standout: Experience leading executive social media programs and influencer/brand advocacy
  • Standout: Multi-channel social marketing with data-driven decision-making

Job Description

Responsibilities

  • Define and lead Zscaler's global social media strategy in partnership with the digital marketing leadership team
  • Develop, manage, and scale global executive social media, influencer, and brand advocacy programs to amplify the strategic narrative and drive measurable ROI
  • Direct the content strategy across all social channels, overseeing asset collaboration, and setting global standards for community management and brand voice
  • Define social KPIs, leading the monitoring and optimization of content while directing the analysis of social data to inform strategic decisions
  • Manage the global social editorial calendar and integrated campaigns, ensuring global-to-local consistency while mentoring the social media team

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field with 10+ years of progressive experience managing social media and community platforms for a global brand
  • Proven success in developing and executing major programs, including Influencer Marketing and Executive Social Media Programs
  • Expertise in multi-channel social marketing strategies and hands-on experience with advanced platforms like Sprinklr
  • Demonstrated ability to manage internal and external agency relationships and lead programs within a globally-led, matrixed organization
  • Strong background in editorial planning and content strategy with a proven ability to use complex social data for high-level decision-making

Preferred

  • Experience leading global localization efforts for social content
  • Deep experience working in SaaS and cybersecurity technologies
  • Advanced understanding of how paid and organic social strategies are integrated for maximum impact

Benefits

  • Various health plans
  • Time off plans for vacation and sick time
  • Parental leave options
  • Retirement options
  • Education reimbursement
  • In-office perks, and more!
Zscaler logo

Zscaler

3.7 Glassdoor

Zscaler empowers enterprises to modernize security, streamline operations and help transform business through its innovative approach to cybersecurity. The Zero Trust Exchange platform, strengthened by AI, safeguards thousands of customers against cyber threats and data breaches by securely connecting users, devices, and applications from any location. With over 500 billion transactions processed daily, Zscaler operates the largest in-line cloud security platform, preventing more than 9 billion security incidents and policy violations each day. Transform your business with Zscaler’s cutting-edge approach to cybersecurity.Stay Connected:LinkedIn: https://www.linkedin.com/company/zscalerTwitter: https://www.twitter.com/zscalerFacebook: https://www.facebook.com/Zscaler/Instagram: https://www.instagram.com/zscalerinc/

Founded in 2008
San Jose, California, USA
9.4K employees (451 in marketing)
67% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
3.5M
Monthly Google Ads Budget
$274K
Traffic Source Mix
Search
23.9%
Direct
58.8%
Referral
13.5%
Social
2%
Paid
1.7%

Headcount Trend

Current headcount: ~9.4K

Marketing Team

Marketing Team Size
291 (3% of company)
Median Career Experience
16 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$1.7B
Last Raise
$1.5B
Post IPO Debt, 9 months ago

Funding History

  • Jul 2025
    Post IPO Debt • $1.5B
  • Apr 2024
    Post IPO Equity • $22.7M
  • Nov 2017
    Secondary Market

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