Director of Social Media and Digital Marketing

Los Angeles, CA (On-site)

Salary Not AvailableDirector/ExecutiveOther

Posted 3 months ago

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Job Summary

Drive online merchandising and marketing workflows for a luxury florist boutique.

  • Own online merchandising and product listings on Shopify storefronts and emails.
  • Must-have: Experience with Shopify and Klaviyo platforms.
  • Standout: Canva for visuals and mass email campaigns.

Job Description

Responsibilities

  • Photograph arrangements, products, and newcreations with professional and consistent style as of current images
  • Experienced with Shopify, Klaviyo and Canva platforms
  • Intermediate knowledge of SEO and related protocols
  • Mass email marketing experience with an understanding of proper email marketing practices and protocols.
  • Managing Social Media posts
  • Managing website homepage and Shopify back end
  • Copywriting and managing product listings

Requirements

  • Experienced with Shopify, Klaviyo and Canva platforms
  • Intermediate knowledge of SEO and related protocols
  • Mass email marketing experience with an understanding of proper email marketing practices and protocols.
Empty Vase logo

Empty Vase

The Empty Vase is a luxury florist and home & garden boutique specializing in complete event design. We are located in West Hollywood, California and have been based here for over 30 years. We deliver directly from our shop as far as Calabasas, Downtown LA, Manhattan Beach and everywhere in between.Saeed Babaeean opened the shop over 30 ago, inspired by the flower markets of Paris, and has established The Empty Vase as one of the largest and most creative flower shops in the Los Angeles area.Our selection of flowers, home and garden accessories, decor, books and bath and beauty are available in-person at our boutique as well as online. We specialize in complete event design, establishing the creative vision for the total event, from florals to furniture rentals to custom dance floors and everything in between.

Founded in 1984
West Hollywood, California, USA
15 employees (7 in marketing)

Traffic Signals

Monthly Visitors
5.6K
Monthly Google Ads Budget
$2.7K
Traffic Source Mix
Search
30%
Direct
45%
Referral
6.7%
Social
16.7%
Paid
1.5%

Headcount Trend

Current headcount: ~15

Marketing Team

Marketing Team Size
2 (13% of company)