Director of Social Media and Digital Marketing at Empty Vase | Los Angeles, CA

Empty Vase

Director of Social Media and Digital Marketing

Los Angeles, CA (On-site)

Salary Not AvailableDirector/ExecutiveOther

Posted 5 months ago

Job Summary

Drive online merchandising and marketing workflows for a luxury florist boutique.

Own online merchandising and product listings on Shopify storefronts and emails.
Must-have: Experience with Shopify and Klaviyo platforms.
Standout: Canva for visuals and mass email campaigns.

Job Description

Responsibilities

Photograph arrangements, products, and newcreations with professional and consistent style as of current images
Experienced with Shopify, Klaviyo and Canva platforms
Intermediate knowledge of SEO and related protocols
Mass email marketing experience with an understanding of proper email marketing practices and protocols.
Managing Social Media posts
Managing website homepage and Shopify back end
Copywriting and managing product listings

Requirements

Experienced with Shopify, Klaviyo and Canva platforms
Intermediate knowledge of SEO and related protocols
Mass email marketing experience with an understanding of proper email marketing practices and protocols.

Empty Vase

The Empty Vase is a luxury florist and home & garden boutique specializing in complete event design. We are located in West Hollywood, California and have been based here for over 30 years. We deliver directly from our shop as far as Calabasas, Downtown LA, Manhattan Beach and everywhere in between.Saeed Babaeean opened the shop over 30 ago, inspired by the flower markets of Paris, and has established The Empty Vase as one of the largest and most creative flower shops in the Los Angeles area.Our selection of flowers, home and garden accessories, decor, books and bath and beauty are available in-person at our boutique as well as online. We specialize in complete event design, establishing the creative vision for the total event, from florals to furniture rentals to custom dance floors and everything in between.

Founded in 1984

West Hollywood, California, USA

15 employees (7 in marketing)

www.emptyvase.com

Marketing Team

Marketing Team Size

2 (13% of company)

Traffic Signals

Monthly Visitors

5.6K

Monthly Google Ads Budget

$2.7K

Traffic Source Mix

30%

Direct

45%

Referral

6.7%

Social

16.7%

Paid

1.5%

Headcount Trend

Current headcount: ~15

Recent News

Why You Should Skip the Toxic Floral Foam for Your Flowers (and What to Use Instead)

May 19, 2025 • Better Homes & Gardens

The Art of Decorating with Flowers — 10 Ideas for Elevating Your Home with Blooms

Mar 30, 2025 • Livingetc

15 Gorgeous (and Easy!) Easter Centerpiece Ideas to Complete Your Table

Feb 22, 2025 • Real Simple

Links

www.emptyvase.com

X (Twitter)

Crunchbase

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