Responsibilities

• Develop and own ADF's organic social media strategy across existing and emerging platforms, with a clear focus on driving engagement volume, engagement rate, and long-term audience growth.
• Manage ADF's presence across primary social platforms – currently Facebook, Instagram, YouTube, and LinkedIn -- with a focus on audience growth, content quality, and sustained engagement, while coordinating with Communications, which owns ADF's X presence and rapid response activity, to ensure social and communications efforts are aligned.
• Contribute platform intelligence, audience insights, and content performance data to ADF's broader content strategy, bringing a social-first perspective to decisions about what content gets made, for whom, and why.
• Maintain deep, current knowledge of platform algorithms, content formats, and best practices across major social platforms and apply that knowledge to continuously improve content performance.
• Define channel-specific content approaches that reflect ADF's brand, voice, and mission while meeting the stylistic and behavioral expectations of each platform's audience.
• Establish and monitor KPI for social media, report on performance regularly to Marketing leadership, and use data to drive content decisions.
• Deliver on expected outcomes in social media – number of followers, total engagement, engagement rate, brand awareness.
• Direct the planning, creation, and publishing cadence of social media content in collaboration with your direct reports on the social media team and the CEO Social Media team.
• Think in terms of content systems -- identifying opportunities to adapt and distribute content across formats and platforms to maximize reach and relevance.
• Provide creative input and recommendations for social media assets developed in partnership with Creative Services, ensuring content is optimized for platform engagement and consistent with ADF brand standards.

Requirements

• Bachelors degree in marketing, communications or journalism.
• 8+ years of experience in social media for a large, complex organization or similar agency experience.
• 3+ years of experience managing a high-performing social media team.
• Deep knowledge of Social Media algorithms and trends for each major social platform, as well as industry standard KPI's and metrics for each platform.
• Expertise in corporate branding and how to execute on brand strategy through social media.
• Advanced knowledge of the marketing funnel and how organic social media plays a role in brand awareness, audience engagement and retention.
• Experience with Sprout Social or other social media management tools.
• Ability to build presentations and present content in a compelling way to large groups.
• Strong project management skills and ability to work under tight deadlines.

Preferred

• Non-profit experience.
• You're already following and engaging with ADF's brand across social platforms, or working a space relevant to ADF's social presence.

Benefits

• At Alliance Defending Freedom, we offer a competitive compensation and benefits package to support your well-being and growth.
• While we do not disclose specific salary ranges, our compensation is competitive with top non-profit law firms.
• Our benefits include 100% covered medical and dental insurance, medical and dependent care reimbursement, paid disability, long-term care, life insurance, and a 401(k) plan with a 4% company match.
• We prioritize work-life balance with paid time off and 12 paid holidays each year.